hitRecord is a community-based, web-driven art production company founded by one of our favorite people in the world, Joseph Gordon-Levitt. As if we needed another reason to obsess over JGL, the Looper star released this new video introducing us to his super cool, super artsy brain child and I’m really excited to see where this production goes. Levi’s brand is now on board which means we’ll be seeing more of JGL and the artists and creative works he’s looking to promote. The best part is that anyone can submit their music, book, fashion, anything concept to his website and– if yours is chosen– get paid in the shade for your art, which is no small feat. Did I say I love JGL? I love JGL. I love this idea! I love when celebs do cool stuff other than looking crazy hot on a GQ cover… which he’s done… and I loved that.
Oh– and I love that he said ‘interwebs‘!