Minimalist fashion designer Jil Sander debuted her new collection in Milan this week and among her pricey accessories is a plain paper bag that will retail for around $290. That’s right … a plain paper bag … just like the plain paper bags we used to carry our lunches in when we were in junior high school. Because this plain paper bag is “designed” by Jil Sander, the cost for this plain paper bag is a bit higher than we are accustomed to paying for plain paper bags. Click below to see photos of this plain paper bag on the runway and see if YOU think owning one is worth shelling out almost $300.
Brown-bagging it just got a lot more expensive. Or it will, if you carry lunch around this $290 Jil Sander Vasari bag, which “features a long rectangular silhouette and is crafted from coated paper.” In other words, it’s a paper bag – and lot more expensive than any sandwich you might stuff into it. Of course, the designer’s version of the lunch-sack staple is hardly the brown bag we’re used to. The Vasari bag features “visible brown stitched seams at each side and two gold coloured metal eyelets at the bottom.” The words ‘Jil Sander’ are printed in black at the bottom. Fashionistas first spotted the Vasari bag clutched in the hands of male models on the runways earlier this year, but it recently hit stores. According to the designer’s website, the bag is already sold out. Reviewing a black leather version of the bag ($360), W Magazine said the Vasari is “perfectly in sync with the fashion house’s minimalist roots. Forget recycling — this bag is a keeper.”
People, this plain paper bag is already sold out on the Jil Sander website. Folks with nothing better to do with their $300 have already bought up all of the available plain paper bags that were released for sale. I mean … is this real life? Just because a fashion designer decides to charge an exorbitant amount of money for a paper bag, people are falling over themselves to pay that exorbitant price — FOR A PLAIN PAPER BAG.
I honestly cannot with people sometimes :/