H&M Releases Behind The Scenes Photos From The New David Beckham Bodywear Campaign


Yesterday we got our first look at the new promo images from the Fall/Winter 2012 ad campaign for David Beckham Bodywear by H&M. Today we get to see a bit more Becks goodness in a series of photos that were snapped behind the scenes of the ad campaign shoot. One can never have too much David Beckham, I always say. Click below to visit the set and see Becks in action during his David Beckham Bodywear photoshoot.

As you can see, very piece of hair on David Beckham’s body is meticulously groomed to perfection. While the guy looks good naturally, I completely understand why there is need for the extra effort to make him look as perfect as possible.

I am really happy to see that David Beckham Bodywear is a huge success because the more underwear H&M sells, the more need there will be for future bodywear collections … which, in turn, will require more ad campaigns like this. I suspect we’ll see a new round of photos from this campaign soon. I can’t wait to see what those photos look like :D


  • rOXy

    Whew! I’m glad I’m not sick after all. The b&w pics didn’t do anything for me….but when I see them in living color glory? Yeah, I’m drooling.