While folks are making a fuss over Mariah Carey joining American Idol, new X Factor judge Britney Spears and her fellow compatriots were hard at work doing promo for their show for the Theater Critics Association. Britney, Simon Cowell, Demi Lovato and Antonio L.A. Reid are in Miami, FL for X Factor boot camp but they took time out of their bizzy schedule to promote the show for the TCA. Click below to see some photos and read some deets from yesterday’s event.
Will the theme song for the new season of Fox’s “The X Factor” be Britney Spears’ “Hit Me Baby One More Time?” It might be, judging from what Simon Cowell said about Spears joining the singing competitiion series along with Demi Lovato. “She’s quite mean,” Cowell said of Spears during a TCA session for the series. He also teased Lovato about her bluntness toward him and the contestants, calling Lovato “a brat.” Still, he praised both singers for bringing what he called youthful energy and honesty to the series. Cowell, along with Spears, Lovato and returning judge L.A. Reid, were speaking via satellite from Miami, where they are conducting boot-camp auditions. It was one of the first times the judges had appeared together since the announcement that they were replacing Paula Abdul and Nicole Scherzinger. “I felt we needed a change,” said Cowell, saying the series needed to revamp because of the several other singing competition series. He and Reid said Lovato and Spears were closer to the demographic that purchases pop music, and “they are harder to please.” When the new judges were asked what singing shows they liked to watch, Simon quipped, “Don’t mention ‘The Voice.’” That competition has added to his pressure to find “a blockbuster” group: “That’s the reason I brought this show to America.” Spears, whose involvement with “The X Factor” followed a rough patch of personal upheaval and tabloid exploits, appeared calm and in good spirits. She said that after her extensive show business experience, her goal was to “give back and enable people to achieve their dreams.” And Lovato, who wore a braid tinted blue, said she didn’t feel she was mean to participants on the show: “I’m not tough. I’m just really honest.” Cowell said he would probably announce a new host for the show next month to replace Steve Jones, who was fired after last season. He hinted it might be two hosts — a male and female — who ideally will not have previously hosted a series. He smiled when asked about the news that Mariah Carey had joined his former show”American Idol” as a judge: “I’m happy for her. I think she will find it difficult to say no” to singers who are not good.
At this point, people will not be tuning in to watch these singing competition shows for the contestants … they’ll be tuning in week to week to see their fave singers on TV. Honestly, the only reason I’ll watch The X Factor is to see Britney on a weekly basis. I may even tune in to watch Mariah on AI. When the focus is supposed to be on the unknown singer, how can they possibly measure up to superstar judges? I guess in the end, all the network wants is ratings … producers don’t care why people watch, as long as they watch. I guess we’ll have to wait and see how this power play between the singing shows goes down. In the end, I think people will tune in to watch the stars they already love and they will go on ignoring the so-called “winners” who win these competitions.