First Look: Alexander McQueen’s Fall 2012 Campaign Goes Futuristic Fab


Get ready to be transported to the prettiest of parallel universes. The images from the Alexander McQueen Fall 2012 campaign are bold, brilliant, and pretty much out of this world. In fact, some or all of them may or may not have just ended up on my “When We Were ModelsPinterest board. Get to pinning inside!

Here’s what the lovely ladies over at Fashionista had to say about the campaign:

Sarah Burton‘s gorgeous, frothy fall 2012 dresses for Alexander McQueen in front of a brick wall probably could have made for an interesting enough campaign, but instead David Sims created a whole world around Burton’s futuristic collection and the result is pretty cool.

Suvi Koponen stars in the campaign, which alternates between color and black & white. She appears to be staring into some sort of virtual reality device (models wore similar masks in the runway show) while navigating a new planet… in layers of tulle and feathers. Why not? Click through for more images of the campaign.


AKA it’s sexified. Get your look on:

Shouts out to the model, Suvi Koponen! She represents Finland and she just did a Chloé campaign with one of my new faves Anja Rubik. Nice!