Eytan And The Embassy fans will have to forgive me, because today is the first time I’m learning about the group. But I’m kind of a huge fan now, at least as much as you can be after seven minutes. Their new video for Everything Changes features eighteen costume changes and one, single take. The non-stop flow of images and familiar rock-star faces is the reason the video is going hella viral. Oh, and the song is quite cool, if you ask me. Take a gander at Eytan as Bob Dylan, Lady Gaga, John Lennon, and a host of others inside.
Eytan And The Embassy: Everything Changes
Like I said, I don’t know much about this Brooklyn-based group, but they’ve got me youtube-ing their vids in the next tab over. And apparently, they’ve set a world record for the most costume changes in a single, unedited video. Nice!
The group also took to their official site to offer a really interesting back story on the genesis of this song:
“Everything Changes” was written on two consecutive New Years Eves. The chorus was written first on New Years Eve on an old rickety piano in the parlor of a historic B&B in rural Missourri and the verses and bridge were completed one year later on the following New Years Eve. Like a lot of people on New Year’s Eve, I was contemplating whether my life was on track and whether I could actually achieve my biggest dreams. At the time I was unemployed and more down than usual and the song has a lot of fear built into it, but is also an encouraging “don’t give up” note-to-self. The core theme of the song– something I think about often– is that people shouldn’t “find themselves,” they should create themselves. The idea of “finding yourself” implies a passive approach to life, and the implication that who you are is a fixed point you should return to. The people I admire most constantly reinvent themselves– create a new version of themselves that’s still rooted in the same core values. When Bob Dylan went electric people told him he wasn’t “being himself” and if he listened we wouldn’t have “Like A Rolling Stone.”
Now the people over at HuffPost compared the Everything Changes video to Ingrid Michaelson‘s video for Blood Brothers:
I see it, but I don’t think the artists are trying to do the exact same thing. And I think Eytan And The Embassy‘s version is far more playful.
What do you guys think of these super-creative videos? I especially like the part where the songs are actually good!