Nicole Richie — mother, wife, actress, fashionista — has joined the ranks of celebrities who have created their own fragrances. Due out this September, Nicole Richie has announced the forthcoming release of her first-ever perfume called simply, Nicole. While it may seem odd when other, non-fashion conscious, celebs release fragrances (like, say, Shania Twain for example), it makes perfect sense that Richie would decide to create her own perfume. Actually, I’m surprised she hasn’t released a fragrance sooner. Click below to see the Nicole by Nicole Richie bottle and learn more about the scent.
Reality star, designer, author, mother — now Nicole Richie is adding “fragrance creator” to that list. Due in September, the eponymous scent is being produced by TPR Holdings LLC; Richie noted that the scent came about via her fellow “Fashion Star” cast member, designer John Varvatos, who introduced her to TPR chief Brian Robinson. The juice, Richie said, was inspired by the layered scents her mother wore when Nicole was a child, which she describes as a combination of oils and lotions. “I have a very traditional Southern mom — you never left the house without lotion,” said Richie during a phone interview with WWD. “Over her lotion went oil and perfume — she was very put together from head to toe. It wasn’t just a one-dimensional smell — there were many different layers.” She noted vanilla, amber and cashmere woods were among the notes she wanted to include in her own scent. Richie worked with Steve DeMercado of Fragrance Resources to put her juice together. It opens with notes of succulent blackberry and Seville orange, has a heart of golden amber, Moroccan rose, lily of the valley and papyrus, and a drydown of sensual cashmere woods, sandalwood, sugared patchouli and vanilla absolute. Eaux de parfum in two sizes, 1.7 oz. for $55 and 3.4 oz. for $69, will be offered, as will a 6.7-oz. body lotion, $35, and a 6.7-oz. bath and shower gel, $28. Richie created the Art Deco-inspired bottle with designer Dale Brandon Kan. The outer box combines Art Nouveau and vintage touches. “I wanted it to represent different layers of a woman, which is what I try to do with Winter Kate and House of Harlow 1960,” said Richie, speaking of her apparel and accessories lines, both named for her four-year-old daughter, Harlow Winter Kate Richie Madden. “I’m very particular in the way that I create. We’re in an interesting time right now where women aren’t just one thing — there are many different parts to a woman. So I wanted to create a very intricate bottle that was still elegant, but not so in-your-face girly at the same time.” Richie also avoided an overall girly-girl image in the print advertising, which was shot by Anthony Mandler and will begin running in September fashion, beauty and lifestyle magazines. “I always shy away from anything that’s too girly, but I consider myself a feminine girl,” said Richie of the ad. “Anthony knows how to shoot something and make it be feminine and sexy, but not so in-your-face girly.” Of her collections, she notes: “It’s really about curating a world that I hope women will want to be a part of, and nothing brings that to life like a fragrance.” The scent will be sold in about 2,000 department and specialty stores in the U.S., including Macy’s, Nordstrom and Dillard’s; international markets include the U.K. and Australia … While Richie and Robinson declined to comment on projected sales, industry sources estimated that the scent would do upwards of $20 million at retail in its first year on counter. Richie is said to be planning to launch a second pillar fragrance in August of next year, and a summer flanker for 2013. She is also working on her spring 2013 collection for Winter Kate and fall 2013 for House of Harlow 1960, along with a capsule collection for Macy’s called Nicole Richie for Impulse … As far as next steps in beauty, Richie said she’d like to focus on hair. “I’m not great with makeup, so it wouldn’t make sense for me to do a makeup line at the moment, but hair is something where I know the world very well, and so I probably will be focusing on that sometime soon,” she said.
Normally, I bristle whenever I learn (almost daily) that a new celebrity fragrance is on the way … but not so, this time. Nicole Richie has proven herself as an excellent designer … both of jewelry and clothing. She definitely has an impressive ability to impact the world of fashion. Creating her own perfume seems like a smart next step in expanding her empire. As always, I must qualify my statements by reiterating that generally, I am not a fan of celebrity fragrances. That said, I cannot help but let my fandom take over when someone I admire releases a new product. I’ve been a Nicole Richie fan since the days of The SkeletwinsTM (old skoolers, remember them?) and I’ve been beyond impressed with her maturity since those wilder, crazy days. Now that she is a mother and wife, I cannot help but be even more impressed with her professional endeavors. I wish her nothing but success with this new fragrance. Knowing how well she understands the world of fashion, I have no doubt that her perfume will impress many.