Watch: Melanie Fiona Debuts Video For ‘This Time’ Featuring J. Cole


Melanie Fiona has a cult following that I’m not quite a part of… yet. I liked one of her more recent singles, 4 a.m. (also off of her album The MF Life), and It Kills Me was pretty insane, but I haven’t quite fallen in lurve. This time though, she’s reeling me back in with the eye and ear-candy that is J. Cole, and I’m kinda feelin it. The R&B track (called ‘This Time’) is backed with a hip-hop beat (slightly reminiscent of an early Swizz Beatz sound but actually produced by one of Kanye and Jay-Z’s favorites, No I.D.). Peep the video inside. Oh and did I mention that J. Cole is in it? Oh, well, J. Cole is in it. J. Cole. Inside.

Melanie Fiona feat. J. Cole: This Time


Ok, yes, Melanie is doing good, fun things here. LOVE those shades! I’d love to hear what you guys think about this track and her music in general. Truth is, I’m not a huuuuge R&B fan anymore, but I kind of miss it sometimes and would love to get back in there! Melanie might be the one to lure me away from my never-ending Rap Theory research.

Overall, I thought the video was sweet, and kind of clever (the theme of time, etc.). Strangely enough, I wanted her to have more chemistry with J. Cole, which is weird seeing as how he’s kinda my boyfriend (my fantasy rap boyfriend, that is). There was so much emotional distance between the two artists, the love song didn’t feel completely authentic, at least not with the visual of those two at work. I guess they were a bit too buddy-buddy for my liking. Still, this is a good song and I’m looking forward to more from Ms. M. Fiona. Check below for a behind-the-scenes clip of the video and peep the gallery for more of Melanie’s music.

Melanie fans, stand up! What did you think of ya girl?



Melanie Fiona & J. Cole: Behind The Scenes of ‘This Time’

  • Franki

    Aw Shannon, as a LONG time pink reader I am loving your posts. In regards to Melanie Fiona, I think you are going to love her. I am more of an Indie girl and after listening to her album MF life on a whim, I kept waking up with her songs in my head and now that album has been on repeat for months! She has a special something!

  • Franki, thanks for weighing in. After I wrote the post I went on youtube to see what I’ve been missing from her and I’ve got some catching up to do. I may have to check out the album because you’re right, she does have a special something.

    So happy you’re liking the posts!

  • Sabrina

    I am not loving this song. I was, well actually still am, in love with 4 a.m. That is my song of choice when singing in the shower. I love J. Cole but would love him even more if he would wax the middle of his eye brows! :)

    • LMAO Sabrina! I think the day J. Cole waxes his eyebrow is the day I’ll fall out of love with him, but I hear you! And yes, 4 a.m. is pretty cray. This more of a fun track for her, I think but I agree– I like it better when she gets a little heavy.

  • nicole

    The MF Life is a good album. alot of good songs. i wouldnt say im a full blown fan yet, but she’s pulled me in a bit more with this new album

    • Thanks for commenting nicole. It might take time, but it seems like she could seriously blow up.

  • Janaegal

    Ah, I know I should hit up my iPod and research before commenting but I’m still being lazy in bed.

    But I heard of her because she had a song on The Hills that they played and I LOVED and googled who the artist was. I played that song on repeat for weekssss…until my boyfriend, who actually liked the song the first 13,243 times i played it for him, was on the verge of going crazy and deleted it from my iTunes.

    • Janaegel, I have been known to play many songs for months on end, to the point where friends would call and complain that they kept hearing the same song in the background and could I please change the track. Get the song back in your liiife! It’s perfectly healthy to obsess over things like this (so I tell myself).