The First Transgender Model Shows Pride For American Apparel


Fans of America’s Next Top Model will definitely remember Isis King from the eleventh and seventeenth cycles. She was the first transgender contestant on the show and is now American Apparel’s first openly trans model. The brand has definitely made waves for its controversial ad campaigns in the past, but this time they’re teaming up with GLAAD for a new line of Pride tees and it’s all for a good cause. Fifteen percent of proceeds from the shirts will go towards GLAAD. Sweet.

Check out some of Isis’s other photos for the campaign and read a proud statement from the American Apparel website.






American Apparel believes that sexuality should be celebrated, not condemned. When California voters passed Prop 8 in 2008, we let our community know we would support whatever stand they wanted to take. American Apparel believes in freedom, expression and equality, things that are inherently condemned in the prohibition of gay marriage. After printing a few hundred Legalize Gay t-shirts for a rally near our factory in downtown Los Angeles, the company received thousands of requests from people all over the world who asked for us to expand it.

With many of our employees and customers identifying as gay, lesbian, bisexual or transgendered, we are a company that is vocal about our support for the protection of gay rights. Scores of our employees were on the frontlines of protests in cities across America, handing out hundreds of Legalize Gay t-shirts to supporters, and putting them in our store windows in protest of violence against gays and discriminatory court decisions. We also had a lot of fun at PRIDE rallies and celebrations. We’ve since given away over 50,000 of these shirts, run protest advertisements nationwide and even partnered with HRC for their enormous march on Washington.


It sounds like the company is as progressive as they are controversial. I’m GLAAD to know that they’re about more than nipple shots. So few people are :)

Any thoughts on Isis and how she’s prettier than me? Oh, and don’t worry. There are American Apparel Pride panties, for all of you who prefer to celebrate this month’s festivities sans t-shirts. Peep the gallery for more.


American Apparel Says “Gay O.K.”



  • beth

    I think this is a wonderful idea, but I gotta say the t-shirts just seem ‘meh’ and Isis looks like she has to go to the bathroom in all these shots…

    • LOL, thanks for the comment– and the visual, beth. I like that the shirts are simple, though. That’s kind of how American Apparel rolls, but it’d be interesting to see what another company might do with a similar Pride theme.

  • Lauri

    I wish I had a reason/could rock those turquoise pants in the thumbnail to this post..

    • I hear you Lauri– also, I should have thrown that thumbnail at the top of the post. It’s there now. You can now ogle without leaving the article :)

      And you DO have a reason to rock those: you like them. So you rock them!

  • nicole

    its a good idea. the shirts are simple & get the message out.
    and its nice to see Isis getting some work

    • nicole, i agree. Kinda feelin the Gay O.K. one.

  • ganesh

    why do they have her promoting gay rights and pride on the t’shirts and not transgender rights and pride? Transgender is NOT the same as gay. Isis is a woman born in a male body; she is not a gay man dressing as a woman.

    • @ganesh — “she is not a gay man dressing as a woman.” Men who dress in women’s clothing are crossdressers and are rarely gay. In most instances, crosdressers are heterosexual.

    • Ben@pr

      @ganesh, Do you know what the T’s in LGBTT rights stand for? They stand for transgender and transsexual people.

  • ganesh

    why do they have her promoting gay rights and pride on the t’shirts and not transgender rights and pride? Transgender is NOT the same as gay. Isis is a woman born in a male body; she is not a gay man dressing as a woman.

    • Good questions ganesh. I know that Isis first identified as gay when she was younger and although she is considered trans, she actually isn’t a huge fan of that term either. She’s been known to describe herself as someone “born in the wrong body.” But I imagine that she sees all these issues as related, although– as you point out– they are not the same.

    • Katie

      She decided to participate so I doubt she has any issues with it. Why can’t a transgendered person support gay rights as well? I’m sure she can relate to the need to end discrimination.

  • I love the openness about supporting equal rights but I down right dislike that company fully and completely. I support their idea but I don’t support them.

  • ganesh

    @Ben@pr – yes, thanks, of course i know what the T’s stand for… and i also suspect, @Katie, that she is fully in support of rights for all…my point rather is that as an identified Transgender woman i am surprised that she isn’t wearing shirts that support transgender equality more specifically than gay rights/equality. There is enough confusion in the mainstream regarding the difference between someone who identifies as gay vs. transgender/transexual…in other words, and i’m not at all trying to create an issue here (rather this is more stream of consciousness), people may misinterpret her wearing these particular shirts and equate being transgender with being gay… People tend to be rather concrete and literal with things…that’s all.

  • ganesh

    @Ben@pr…btw I failed to see an article of clothing here with LGBTT on it …so i’m not really sure what exactly your point is…

  • Tiners

    I think Isis looks beautiful. Go on, girl! Loved her on ANTM, too.

  • Courtney

    Isis looks beautiful, good for her for being the featured model! I like the “Legalize Gay” tank, gotta get my hands on that. :)