A couple of years ago information came to light that revealed that the Minnesota-based retailer Target donated $150,000. to an anti-gay politician. As a result, many people — me included — vowed never again to shop in Target stores until they stopped funding anti-gay initiatives. It turns out that Target has finally seen the light. The retailer is currently selling a line of Gay Pride t-shirts to raise money for the Family Equality Council, an organization working toward marriage equality in the State of Minnesota. Among the shirts offered for sale is one that was designed by Gwen Stefani (who, you may recall, launched her own line of children’s clothing for Target). Click below to see the Gay Pride shirts that are being sold at Target stores around the country.
Target Corp. is selling gay pride T-shirts to raise money for a group working to defeat a same-sex marriage ban in Minnesota — and is reportedly blocking emails from one group complaining about it. The Minneapolis-based retailer — which came under fire two years ago for a $150,000 campaign donation in support of a gay marriage opponent — is currently selling special shirts with all proceeds benefiting the Family Equality Council. In response, the American Family Association mobilized its supporters to urge Target to pull the shirts, but has since said the corporation is blocking emails sent through the organization’s internal system … Target has pledged up to $120,000 to the Washington, D.C.-based Family Equality Council, which is working against a state constitutional ban on same-sex marriage slated for the November ballot. Target started selling the shirts in late May and will continue through the end of June. Available only on the retailer’s website, the $12.99 apiece shirts come in four designs with words including “pride” and “harmony.” One, designed by singer Gwen Stefani, features the phrase “love is love.” According to the Associated Press, Target hasn‘t taken a stance on Minnesota’s ballot question. A spokeswoman said the T-shirt promotion was organized by a group of gay Target employees and that it’s the second time Target has had an initiative benefiting a specific group. The first raised money for St. Jude Children’s Research Hospital. “Target is pleased to be able to bring our guests products they want while, in turn, helping support the LGBT community through the donation of 100 percent of the purchase price to the Family Equality Council,” the company said in a statement.
Well done, Target … very well done. I was completely crushed when I learned that Target was supporting anti-gay politicians so this news is very welcome to me. It pained me to boycott Target but there was no way I was going to give my money to a company that would, in turn, donate that money to hateful, homophobic politicians. I am so happy that Target is stepping up to fight for marriage equality in this way. The Target Gay Pride t-shirts are so popular that they are no longer being sold online due to overwhelming demand. The only way to get the shirts now is to buy them at Target stores … which I plan to do! This is such great news, I can’t even tell you. I’ve missed shopping at Target SO MUCH! Now that I know that the money spent at their stores is being put to good use, I’ll happily shop there again.