Yesterday we got to see the FIRST, much anticipated pic of Jessica Simpson’s baby girl, Maxwell Drew, as People magazine had the exclusive rights to the photos and unveiled them yesterday with much aplomb. Just one day later we have learned that new mom Jess is the latest spokesperson for Weight Watchers. Jessica announced on Twitter on Wednesday that she is now the new face of the weight loss giant. Weight Watchers also tweeted the news and clarified that more details will be revealed in the new issue of People magazine, where Jessica and Eric are debuting the first snaps of Maxwell. What do you think of Jess being the latest celebrity to support the weight loss brand?
Jess’s tweet on Wednesday said, “So excited to be a part of the @WeightWatchers family!” This came through almost simultaneously with the Weight Watchers feed which said, “We’ve got some BIG news coming out tomorrow that we’re so excited to share with you,” followed by the announcement, “We’re so excited to welcome @JessicaSimpson to the WW family! Read more in @PeopleMag this week”.
She elaborated via Facebook later in the day: “The cool thing about the program is that it focuses on healthy habits for the long-term (and I can still indulge in my guilty pleasures every now and then, too). I have actually gotten a group of friends together who are going to be doing it with me.”
“I think anybody who’s gone through a pregnancy, after they have the baby, it’s like, ‘I need to do something about this,’ ” she tells PEOPLE, in its latest cover story. “For me, I really want to do something that is a lifestyle, because in the past, I’ve been known to yo-yo diet.”
Jessica came under a lot of scrutiny throughout her pregnancy for the weight she put on, leading some people to suspect that she was having twins. I’m acutely aware that this post may spark a range of responses in Pink readers and I’m conscious of not getting into the issue of whether Jess should be losing weight or not, because really, this has nothing to do with any of us. Period. Is the issue here whether Weight Watchers should be using new mom Jess as a spokesperson? Maybe. My concern with Jessica as the new face of the brand is that it is perpetuating the idea that women have to lose weight post-pregnancy to be beautiful. This is a terrible risk. Jessica looks amazing, glowed throughout her pregnancy, and just gave birth to a beautiful, healthy baby and her body is nothing short of a miracle. But, in the end if Jess wants to get back to her pre-baby bod that is 100% her prerogative, and Weight Watchers is just jumping on the branding bandwagon. Of course, this is great for them from a brand perspective. Think about how well it worked for them using Jennifer Hudson. My issue is that Weight Watches is showing the celebrity’s weight loss as a result of their program, but we all know that stars of Jessica Simpson’s magnitude have personal chefs, personal trainers, makeup artists, and people by their side every step of the way, not to mention copious amounts of air brushing, so any weight loss they display in their ads isn’t really a result of adhering strictly to the Weight Watchers diet and nothing more.
Jess recently said that, “I’m less concerned about how my hair looks or if my gut is showing. My life has completely changed” and I think she has captured it perfectly – it’s not about weight loss itself or body image, but if someone wants to lose weight for health reasons, or to make themselves feel better, outside of the concept of the silly media perpetuated “ideal image” I see nothing wrong with it. Ultimately, Weight Watches teaches people about the importance of healthy diet, exercise and a balanced lifestyle (something Jess said she wants) and this is a positive thing IMHO. Happy for you to disagree though. C’mon, I know you’re all going to have an opinion on this – let the Melissa bashing begin :)