Just last month, Paramount Studios released two action-packed movie trailers for this Summer’s sequel film G.I. Joe: Retaliation … which was due to open in theaters next month. Today we learn that Retaliation will not be released in theaters next month as planned. In fact, the film will not be released in 2012 at all. The decision has been made to push back the release date for G.I. Joe: Retaliation until March of 2013 supposedly so that the film could be converted to 3D. My guess is that Paramount just decided not to compete at the box office this year with films like The Avengers and Batman: The Dark Knight Rises.
The sequel G.I. Joe: Retaliation was supposed to come out this summer on June 29th. But I’ve learned that Paramount is moving the movie nine months to March 29, 2013, to add 3D. “We’re going to do a conscientious 3D job because we’ve seen how it can better box office internationally,” one of the studio execs just told me. “Jim Cameron did all of Titanic‘s 3D in post — and look how well that movie turned out.” Hollywood is shocked that Paramount vacated the primo date, especially because Paramount blew a wad on a Super Bowl commercial and already was starting TV and outdoor ads for GI Joe 2. Paramount has had luck delaying films before: its decision to move Martin Scorsese’s Shutter Island gave the director his biggest box office hit ever. And right now, 3D is huge internationally, with Russia and China building new 3D theaters by the week.
Wow. This is … insane. Let’s be real … the demand for G.I. Joe 2 has been tepid at best. I don’t know that pushing back the film 9 months is really a good idea. I guess the studio execs know what they’re doing and if they think that a 3D conversion will make more money down the line, then I wish them all the luck in the world. Considering how much the studio has already spent on advertising the film’s release this year, I honestly don’t believe the delay will help the film financially in the long run. Not only that but fans will now be confused … expecting a movie this year, having to wait for it until next year. I’ll still see Retaliation, whenever it gets released but I don’t know that the same can be said for many other folks. OY!