While we wait to see if the Jackson brothers will really go ahead and revive their dead brother Michael Jackson to go on tour with them as a hologram we learn today that Pepsi Cola has already revived him for their own purposes. As you may know, MJ signed on as a Pepsi spokesman way back in the early 1980s and has kept his relationship with the soda company a friendly one. Now that he is deceased, Pepsi struck a deal with the estate of Michael Jackson to use his likeness on Pepsi soda cans. Get your first look at the new MJ Pepsi cans below.
Pepsi is going on a reunion tour with The King of Pop. N.Y.-based PepsiCo Inc. is today announcing its deal with the estate of Michael Jackson to use the late pop star’s image for its new global marketing blitz. The nature of the promotion will vary by country, but will include a TV ad, special edition cans bearing Jackson’s image and chances to download remixes of some of Jackson’s most famous songs. Pepsi, which first partnered with Jackson in 1983, did not disclose the terms of its deal with the singer’s estate. The promotion is part of a global marketing blitz planned for the year ahead by Pepsi, which is looking to revive its brand and win back market share from The Coca-Cola Co. Although Pepsi is banking on the nostalgia Jackson can evoke, the partnership also resurrects painful memories. In 1984, Jackson’s hair famously caught fire while filming a commercial for Pepsi at the Shrine Auditorium in Los Angeles. The blaze happened after a spark from a pyrotechnics display landed on the singer’s head. Three thousand fans watched as a firework display erupted behind the superstar, showering him in sparks and setting light to his hair. Jackson suffered severe burns and many trace his addiction to painkillers to the incident – an addiction he never managed to kick. Pepsi gave Jackson $1.5million as a result … Brad Jakeman, Pepsi’s chief creative officer, says the broader ‘Live For Now’ campaign was developed over the past 10 months and is intended to amplify the company’s longstanding ties with pop culture.
Honestly, this news does not surprise me in the least. Much like the estates of Elvis Presley, Marilyn Monroe and James Dean, I fully expect the estate of Michael Jackson to utilize his image and likeness to make as much money as possible for the rest of time. I’m not a Pepsi drinker so this new campaign really doesn’t appeal to me … but I’m certain the sight of Michael Jackson on these shiny blue cans will get more than a few people to drink Pepsi. In all honestly, Pepsi isn’t the only company that capitalizes on dead celebrities. In the early 90s, Diet Coke teamed up Paula Abdul and a few dead celebs to sell their brand of soda pop. It’s all business as usual. What do y’all think of this? Are you a fan of these Michael Jackson Pepsi cans?