Usher Showcases New Album ‘Looking For Myself’ At ‘Fuerza Bruta’ In NYC


Last night Usher Raymond revealed some of the music from his new album, Looking For Myself, in a specially designed Fuerza Bruta show at the Daryl Roth Theater in NYC. For those of you that haven’t seen or heard of Fuerza Bruta, it is a totally unique production which brings together a kind of acrobatic performance with the sounds and lights of a nightclub. By all accounts, the show was the perfect showcase for Usher’s seventh album which has been described as a dance R&B fusion. Check out some pics from the production and a video trailer to get a better idea what the have-to-be-seen-to-be-believed show is about..

Usher doesn’t want you to just listen to his seventh album Looking for Myself – he’d rather you feel it. To debut his Euro-splashed LP, coming out June 12th, the R&B sexophile integrated himself into two performances of Off-Broadway’s “Fuerza Bruta,” a senses-stimulating live experience combining vigorous slam dancing, surgical lighting cues and participation from a clumped standing-only audience.

A foggy haze permeated the cavernous performance space at New York City’s Daryl Roth Theater, where the 33-year-old theatrically sequenced the entirety of the project to strobing lights and choreographed moves. A booming voice introduced the night as “a journey for each of the senses,” and warned the audience, “what happens stays here. Consider yourself lucky.” Those in attendance for the first of two pre-public performances took note, heeding commands to crouch low to the ground and pump fists in the air. Emerging from the dark, a fauxhawk-coiffed Ursh, clad in a snow-white suit accented by a black tie, trotted across a conveyor belt in beat to the Diplo-produced “Climax.”

I have seen Fuerza Bruta and there is nothing quite like it. The best way to describe it is a cross between Cirque du Soleil and an Ibiza rave… think flashing strobe lights, smoke, crazy stunts such as water pools suspended just meters above the audiences’ head, then times this by 100 and you have some idea of the feel of the show. It is pretty frenetic and totally exciting.

Usher coordinated a few of his aptly titled singles, such as “Climax”, “Scream,” “Let Me See” and “Dive” to the production and treated the audience to a live sensational reaction to his new music. He actually performed in the show too, playing the lead “role” of the man on the treadmill that jumps through a frame. Yes, I know, it’s so hard to conceptualize, you just have to see it for yourself.

From someone who has seen this show, without Usher though, I think this was a brilliant way for him to introduce his new music. I have no doubt that the audience left exhilarated and enthralled to the core. I hope that he takes the show to other cities so more people get to experience the thrill of Fuerza Bruta. To give you an idea, here is the show’s trailer…

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  • rOXy

    Love me some Usher. Can’t wait to hear the new stuff for myself. The show looks different and exciting.

  • AIR

    Fuerza Bruta in itself is an amazing show. To top it off with Usher sounds like an amazing evening.