Michelle Williams is the featured model in the Spring/Summer 2012 ad campaign for Boy. by Band of Outsiders. The clothing line, designed by X, features a mix of floral gowns, leather jackets, skirts and dresses that capture the mood of the season. For the 2012 look-book, Band of Outsiders decided to shoot Michelle using Polaroid Instant Film at the Hollywood Forever Cemetery. Click below to see some of the fun Polaroid photos that make up this inventive new campaign.
As an amateur Polaroid aficionado, I can tell that these photos are genuine Polaroid photos … not photos made to look like Polaroid photos with an app or with Photoshop. The coloring also makes it clear to me that these photos were taken using old, expired Polaroid film … not the new film that is being produced by The Impossible Project. I can’t even tell you how much I love these photos. This is a great campaign.
The Hollywood Forever Cemetery is one of the most beautiful places to visit here in LA and, truth be told, I’ve been meaning to take my Polaroid camera there to snap some photos of my own. You can head over to the Boy. by Band of Outsiders website HERE to see all of the Polaroids from this ad campaign. I may not be a Band of Outsiders shopper but I’m telling you right now, this Polaroid campaign has made me a fan.