Last week we saw photos and video of David Beckham at the London, England launch of David Beckham Bodywear for H&M just a few days after his Super Bowl commercial was released on the Internet. Today we get to see the clever way that David Beckham Bodywear is being marketed in NYC, NY. A very LARGE portrait of David Beckham in his underwear was painted on the side of a building over the weekend and as you can see below, a LOT of paint was required to get his bulge just right. London may have gotten Becks in the flesh but NYC gets him in all his oversized, bulging glory. Check out the fabulous photos below.
‘My naked days are over’, Beckham declared only this week. It appears that the world’s most famous footballer’s children find their famous father’s constant exposure embarrassing. But, for these hapless painters, tasked as they are with reproducing the soccer legend’s manliest curves, it must be almost as awkward. These men have the arduous job of depicting ‘Golden Balls’ in all his glory in this giant full length paint-by-numbers mural on Manhattan’s 34th street, by Madison Square Gardens. It’s hard to tell from this distance, but colouring in Beckham’s bulge brick by brick could make anyone a bit hot under the collar. The striking campaign for Swedish retailer H&M is shot in black and white and shows the sporting superhero wearing nothing but a pair of tighty whiteys and his extensive collection of tattoos. The homage to Beckham is sure to result in Beckham mania, as it coincides with the TV advert’s first play during today’s Superbowl when the $3.6 million ad will provide admirers all over America with some afternoon delight.
I mean … is this not the most amazing thing you’ve seen all day? LOL! I have to give props to the brave painters tasked with painting this portrait … it takes a big man to be able to paint another man’s big bulge in all its glory. I am heading to NYC next week so I’ll deffo be keeping my eyes open in the hopes that I’ll stumble upon this wonderful piece of advertising. Golden Balls, indeed!