Singer Lana Del Rey, who made her very uncomfortable and kinda painful to watch national television debut on Saturday Night Live a couple of weeks ago, is featured on the cover and in the pages of the new issue of Complex magazine. Yesterday, almost right on schedule, Lana‘s major label debut album Born to Die leaked in full online. Now, I’m not sure if the leak was planned to help generate hype for the album’s release next Tuesday but in just the few hours the album has been available online, there has been a lot of buzz about Del Rey‘s album. HMMMM. Click below to see Lana Del Rey on the cover of Complex and preview her coverstory feature.
Since bursting onto the blogosphere last summer with “Video Games,” Lana Del Rey has become the most controversial woman on the internet. But over here at Complex, we’ve just been shaking our heads at the haters—with her haunting music and stunning style, there’s so much about Lana to love. With her debut album Born To Die and our February/March 2012 issue (also starring A$AP Rocky & Jeremy Scott) dropping within weeks of each other, it was a no-brainer for us to collaborate with LDR on a killer cover. Our issue officially hits stands on February 7, but we’re giving you a chance to get to know the real Lana now by reading her full cover story…
The full Complex feature can be read online HERE. Lana is the new darling of Interscope Records so they are doing everything they can to seemingly make her “happen”. Now, whether or not the leaking of her album is part of the plan, it seems to me (and many others, I gather) that a lot of orchestrating is going on behind the scenes to turn this buzz-worthy new artist into a star:
While the push to make Lana Del Rey a star is a bit off-putting, I cannot deny that she is an insanely talented singer. I have been able to listen to Born to Die a few times and I must admit … I really like it. The songs sound lush and the production makes the album sound like a million bucks (which, I’m guessing, is what’s been spent by Interscope in their continued attempt to make her “happen”). I love that her voice reminds me so much of Hope Sandoval of Mazzy Star. I’m impressed with the collection of songs on Born to Die … so much so that I keep listening to the album on repeat, hearing something new each time. The music isn’t pop … nor is it rock … it’s something … else. If her disastrous SNL performance is anything to go by, I’m assuming her live performances aren’t very exciting … but damn, with a voice like hers … she really doesn’t need to perform. Still, Lana Del Rey is taking a lot of heat from her critics … which may not be fair, but is deffo part of the fame game. I really wish her public image felt more genuine and less pre-packaged. It’s that overbearing packaging of her as an “indie darling” that really turned me off at the start. But, as I said, I really love her voice … and her collection of songs on Born to Die is impressive. I’m curious to see more … I want to see her live in concert to hear this voice live. It remains to be seen if Lana Del Rey will blow up to be the megastar that her record label is hoping (and banking on) … but my advice would be to tone down the “trying too hard” and just let her insane talent speak for itself.