Last November we learned that Bethenny Frankel’s talk show Bethenny was killed off before it even made it to air. Today we learn that her show is now back from the dead … tentatively. Apparently, some Fox affiliates around the country are going to air Bethenny’s talk show to see how it does with viewers. As much as I love Bethenny, I just don’t think she’d do well as a talk show host but … what do I know? If The Talk (which, IMHO, is painful to watch) can stay on the air for 2 seasons now, maybe Bethenny’s show can too? Click below to read details about the undunzoness of Bethenny Frankel’s daytime talk show.
After it didn’t make the cut for a traditional fall 2012 launch, Warner Bros.’ Bethenny Frankel talk show is going for a non-traditional rollout. Fox TV Stations have picked up the show, Bethenny, for a six-week trial run in the summer on some Fox owned-and-operated stations including flagships WYNY New York and KTTV Los Angeles. It will likely follow the third season of Frankel’s Bravo reality series, which premieres in February. “Bethenny is a lightning rod, and from a marketing standpoint, we love the idea of her hit reality series dovetailing into this test,” said Fox TV Stations SVP Programming Frank Cicha. It’s been a very crowded marketplace for new syndicated talk shows, with a whopping 4 newbies — Twentieth’s The Ricki Lake Show, CBS’ Jeff Probst, ABC’s Katie and NBCU’s Steve Harvey – cleared for a September launch. The competition for station slots, made more fierce by the renewal of Warner Bros’ rookie Anderson, squeezed Bethenny out of contention for next fall, though Warner Bros and Fox continued discussions about an alternative way to get the show on the air. Doing summer talk show tests has become a Fox Stations specialty, as the company now does it virtually every year following the success of The Wendy Williams Show, which also started with a trial summer run … Bethenny, a daily one-hour entertainment talk show starring entrepreneur, reality star and Ellen regular Frankel, is produced by Telepictures Prods and executive produced by Frankel and Ellen DeGeneres. Frankel, who first garnered attention when she finished second on NBC’s The Apprentice: Martha Stewart, is best known as a star of Bravo’s The Real Housewives Of New York and her own spinoff series.
I must say, I never thought Wendy Williams would make a good daytime talk show host and she really proved me wrong. So … maybe Bethenny does have a chance at daytime talk show life. Altho I’m still not totally convinced (as I honestly believe she’s better in an ensemble for a talk show setting), I am rooting for her success. Bethenny is an incredibly intelligent and likable person … so … yeah, we’ll see. If Bethenny does air on your Fox affiliate, do you plan on watching? Do you think that Bethenny Frankel has a shot at being a successful talk show host?