Say Goodbye To Martha Stewart: Her Show Is Being Canceled

Looks like her arrangement to move her flagship show to The Hallmark Channel hasn’t just flopped, it’s failed. Martha Stewart‘s namesake show is getting the ax when the season wraps up in April, all because of poor ratings and high costs.

It’s been a roller coaster ride for Stewart, whose huge successes came tumbling down in 2004 after she was sent to prison for lying to investigators, and then looked to be on the mend in 2005 as her comeback career went full swing, and she signed new production and marketing deals. But a comeback only works if people are paying attention — and tuning in.

Hallmark Channel, its current home, has informed Martha Stewart Living Omnimedia that the economics of the show in its current form just don’t work anymore, given the sparse audience.
Handed the discouraging news, Martha’s TV family is planning a lavish Oprah-style send off for the program, according to sources close to the situation.
Part of the problem for the show is the sky-high production costs.

[...] Cable industry sources say Hallmark is in talks about what other roles Martha might play in other shows from the MSLO stable. However, others told The Post that Hallmark has plans to expand its lifestyle lineup beyond Stewart’s contribution. The show averaged 225,000 viewers in 2011, and 41,000 viewers in the key demographic of females aged 25-54, according to Nielsen.

But if there’s one thing we know about Martha, it’s to never count her out. Just because her daytime show is getting canned doesn’t mean this is the last we’ll be hearing from her.

[Source]

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  1. People call me crazy all the time but I LOVE MARTHA STEWART!!! Take that.

  2. Dennis

    That ding was not just the sound of your muffins being done apparently.

  3. Pete

    Martha isn’t good with other people. She needs to go back to her old Living series – just her, cooking, decorating, providing tips.

    • Joyce Minnis

      I enjoyed Martha in her other TV format but I agree with Pete. She doesn’t alway “play well with others.”

  4. Chuy

    Is bigger news: There’s a Hallmark channel??????!!!!!!!!!!

  5. Chuy

    In bigger news: There’s a Hallmark channel??????!!!!!!!!!!

  6. BriK

    I like her ideas – the website is FANTASTIC. She can be a little dry. She should stick to books, magazines, the website and so forth.

  7. I KNOW MARTHA FROM MANY YEARS( M BADESCO SKIN CARE)SHE
    IS REMARCABLE BUSSNES WOMAN STRONG,AND TALENTED.
    SHE WILL CAME BACK .FOR SURE<I AM POSITIVE.GOOD LUCK MARTHA

    AACK
    I KNOW MARTHA FOR VERY LONG TIME FROM M.BADESCU,I ADMIRE HER SHE IS SMART,TALENTED,BUSINES WOMAN,SHE WILL CAME BACK STRONGER,.GOOD LUCK MARTHA.

  8. Martha just needs to get back to basics. She works best at home. I can see her starting her own Martha Stewart School of Living. Students would become master, decorators, chefs, and event planners.

  9. Gabrielle

    I am so glad to hear that Martha Stewart is going off the air. She acts like she is above everyone and has very little personalty. I do not know how she got her start but I would bet it was not done on her own merit and not without help from someone because she is not all that talented.

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