Looks like her arrangement to move her flagship show to The Hallmark Channel hasn’t just flopped, it’s failed. Martha Stewart‘s namesake show is getting the ax when the season wraps up in April, all because of poor ratings and high costs.
It’s been a roller coaster ride for Stewart, whose huge successes came tumbling down in 2004 after she was sent to prison for lying to investigators, and then looked to be on the mend in 2005 as her comeback career went full swing, and she signed new production and marketing deals. But a comeback only works if people are paying attention — and tuning in.
Hallmark Channel, its current home, has informed Martha Stewart Living Omnimedia that the economics of the show in its current form just don’t work anymore, given the sparse audience.
Handed the discouraging news, Martha’s TV family is planning a lavish Oprah-style send off for the program, according to sources close to the situation.
Part of the problem for the show is the sky-high production costs.
[...] Cable industry sources say Hallmark is in talks about what other roles Martha might play in other shows from the MSLO stable. However, others told The Post that Hallmark has plans to expand its lifestyle lineup beyond Stewart’s contribution. The show averaged 225,000 viewers in 2011, and 41,000 viewers in the key demographic of females aged 25-54, according to Nielsen.
But if there’s one thing we know about Martha, it’s to never count her out. Just because her daytime show is getting canned doesn’t mean this is the last we’ll be hearing from her.