Last year we first heard that David Beckham was planning the release of his own line of underwear and yesterday we got our first look at the first promo image from David Beckham Bodywear … which will be sold exclusively at H&M stores around the world starting next month. Today we get to check out a few more promo images from the David Beckham Bodywear ad campaign … some which feature Becks and others which feature the various pieces of clothing that make up the bodywear range. Click below to check it out and feast your eyes on David Beckham in his underwear.
David Beckham has unveiled his new bodywear collection for the first time and has unsurprisingly stayed close to home when picking a model for his debut H&M collection. Sporting the collection’s vests and briefs, the footballer showcases his first independent foray into design – from the collection which also features T-shirts, pyjamas and long johns. “Working with a team has always been a key part of my life and I found that to be the same when developing this range,” Beckham said. “Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.” The collection, which goes on sale on February 2 in time for Valentine’s Day, is H&M’s latest collaboration coup, with collections from Versace and Marni already slated for launch this year. “The David Beckham Bodywear collection for H&M is full of pieces that men will love,” Ann-Sofie Johansson, H&M’s head of design, said. “It’s an amazing debut collection, with so much attention paid to the function and quality of the garments. David Beckham is one of the most respected men in the world today, and I can’t wait to see how the range will grow and evolve in the seasons ahead.” “The collection is a first in a longterm partnership with H&M, which will seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David’s new classics,” the brand said in a statement.
As you can see, the David Beckham Bodywear line includes mens’ underwear (both boxers and briefs), tank tops, workout pants and undershirts. Clearly, he is serious about this underwear line … teaming up with H&M (and their affordable prices) was a very smart move. I can see how this bodywear line could do very, very well. As you may recall, we learned last year that David Beckham Bodywear is part of the overall David Beckham Label which will include, among other things, fragrances (we got our first look at Becks’s upcoming fragrance back in June). David Beckham is moving full speed ahead with his own line of products … just like his wife Victoria Beckham. 2012 looks like it’ll be a great year for Beckham Business.