Back in September we learned that Madonna was planning the release of her first fragrance — a scent called Truth or Dare, in November we got our first look at the perfume bottle. Today we get to check out images of the Truth or Dare press kit and learn new details about the fragrance release. Truth or Dare was originally due to hit Macy’s stores in March but it has now been pushed back to April 2012. Click below to see the photos and read more deets.

Madonnarama just got some more information on “Truth or Dare by Madonna” and can give you an exclusive first look at the ‘Truth or Dare by Madonna’ fragrance. Like we said, Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron, Mert Alas and Marcus Piggott. The print ads used for the campaign will feature photos from the Madonna photoshoot by Mert Alas & Marcus Piggott for the 2010 May issue of Interview Magazine. We can also reveal that ‘Truth or Dare by Madonna’ will include bracelets, earrings, sexy lingerie and a special Dom Pérignon champagne bottle with custom made packaging. Press kits of the new ‘Truth or Dare by Madonna’ fragrance have been sent out as well … The foreword is written by Madonna:

There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize. I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious. I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare. We can be tricked by what we see and what we hear but not by what we smell.

Truth:
Duality. Sin is my twin. Contradictions push and pull.

Dare:
To expose what lies beneath. Infinite possibility.
In this tension, we find our true selves.

Truth or Dare by Madonna

The press kit includes a vase of yellow waterlillies, a gold box, a blindfold designed by Kiki de Montparnasse, and a tiny vial of the scent. The Fragrance — Darkness and light, innocence and deceit. Truth or Dare by Madonna represents the dual forces that coexist in all of us. Daring to embrace the duality of our true nature. Truth or Dare by Madonna is a contemporary and sexy reinvention of a classic, a robust signature white floral. The unique blend of narcotic florals, balanced with addictive woods and vanilla, create a scent that is timeless yet modern, simultaneously dark and light. The addition of gourmand notes such as Vanilla and Caramelized Amber makes the fragrance stand out from traditional floral fragrances and gives it a contemporary edge.

Head over to Madonnarama HERE to see more photos and read many more deets about this new fragrance. Altho I’m not at all interested in celebrity fragrances, I can’t help but be … intrigued, at least, by this new perfume. Anything Madonna does is worth paying attention to. I’m certain that the legion of Madonna fans, both female and male, will be clamoring for this perfume when it becomes available for sale next Spring. I really love Maddy‘s story of the memory of her mother’s perfume … if she truly used that special memory as the inspiration for her new fragrance, then Truth or Dare should smell like pure love.

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