Gwen Stefani, who fronts the band No Doubt when she’s not bizzy designing clothing for Harajuku girl wannabes, has unveiled a new line of clothing made specifically for little girls. After releasing a line of Harujuku-inspired clothing for adult women called L.A.M.B. a few years ago, Gwen is now releasing a line called Harujuku Mini for little girls. Click below to get your first look at Gwen‘s new juniors line.

Target’s Missoni collaboration may have had the fashion pack in a frenzy, but for style-conscious mothers, it is Gwen Stefani’s Harajuki Mini childrenswear line that is the one worth waiting for. Today, the retailer released a sneak peek of the campaign, and judging by the items featured, it promises to be a huge hit. The star, 41, appears in the image herself, posing alongside a young model sporting her creations. The youngster’s tee, cardigan and tutu bear all the hallmarks of Ms Stefani’s L.A.M.B and Harajuku Lovers ranges, with bright colours and Japanese-inspired illustrations … And given her friendships with Angelina Jolie and Gwyneth Paltrow, we may also be spotting her designs on the backs of other celebrities’ children too. Target’s non-famous fans will be relieved to learn, however, that prices for Harajuku Mini will be easy on the pocket, ranging from just $3.99 to $29.99. The star’s debut collection is due to go on sale across the U.S. on November 13, with a second due to hit stores in January. In a release announcing the collaboration in July, Ms Stefani said: ‘Harajuku Mini is a dream come true. ‘I’ve always wanted to do a cool children’s fashion line inspired by the super-cute and playful kid’s clothing you find in Japan,’ she said. ‘The whole idea is about being creative, expressing your own individuality and having fun getting dressed.’ She added that she had been given scope by Target to break from the typical childrenswear offering and do something different. ‘Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,’ she said.
I kinda love the idea for this line. While I personally think most adult women look silly all dolled up in some of Gwen‘s wackier Harajuku looks, I think these designs will look absolutely adorable on little girls. I have a feeling that this new childrens’ line will be a HUGE hit. What do ya’ll think … would you dress your little girls in Harajuku Mini?
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How fun! I wish I had kids. I would totally dress them like little Harajukus!
Time to think of the holidays and gifts for Princess Z, Trent!
I LOVE her dressed up as Alice!
I think this is genius and I would totally dress my girls up in these clothes!! That girl in the pic with Gwen is so darn cute.
I love how that little girl is holding out her jacket all awkwardly. So cute! She looks proud of her cool t-shirt.
Hell to the yeah I would! She looks so adorable! Dang, wish I was a five year old girl again!
That looks exactly like the kind of stuff my 5-year-old likes when she wants to “dress up pretty”! And the highest price point of $29.99 is *still* cheaper than the Missoni kids stuff Target was selling earlier this month – very affordable and fun! Looks like Megan will be getting a lot of this for Christmas…
Sooooooo…. I guess the boycot of Target is over? Did we give up and give in? Or did I miss something?
@Dennis — Nope, I do not shop at Target. I will not be buying any of these clothes.
Oh Thank goodness. I was beginning to think I was the only one still not shopping there.
The hand on the left looks like it’s not attached to anything, and is just floating. Wooooooo ghost!
i SO want gwen to have a daugheter
Why are we boycotting Target? I don’t shop there.. its old WallyWorld for me.. or Big Lots.. Target = $$$… I have 2 boys in daycare.. but why the boycott?
Children’s wear is one of the the majority of costly aspects of having a youngster. You’ll soon realize that formula, diapers and apparel will be your greatest expenses.
This was a good news specially for Gwen’s fans and inspired by her. She proves that she is not only a good performer artist but she have talent in creativity in chldren’s clothing.