David Beckham is getting into the celebrity fragrance game by unleashing his own masculine cologne called Homme. To promote the release of this new smell, Becks is featured in a new campaign ad wearing little clothing … naturally. While the print ads for Homme feature Becks all decked out in a snazzy suit, the video commercial features him wearing … less. Check out Becks promoting his new smell below.

Is there no stopping David Beckham? Days after posting photographs of himself as doting father and accomplished risotto chef, the football star and father-of-four has now found time to launch a new fragrance – and start work on his own line of underwear for high street store H&M. The enterprising footballer and family man adds to his ever-expanding empire with the release of a new ‘masculine’ scent, launched this week along with a seductive advertising campaign demonstrating Beckham’s athletic prowess. The 36 year old, who celebrated the birth of his fourth child, daughter Harper Seven two weeks ago, hopes the product will get back to the ‘male roots’ of the brand. The bottle is refreshingly different to the footballer’s previous six scents and features a new brand image, with a circular silver logo and strong, grey typeface spelling out the star’s name. The scent is said to ‘encapsulate the spirit of David’ – a concept sure to appeal as much to women as the men it is aimed at. Speaking about the latest addition to his line of scents, David said, ‘I wanted to create a modern, masculine fragrance that reflects my personal style. The scent has both citrus and woody tones, it’s clean, yet classic and I hope it’s a fragrance men will enjoy to wear.’ Steve Mormoris, senior vice president of global marketing for Coty Beauty, told fashion website WWD: ‘David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise.’ Described in typical ‘perfume speak’, the fragrance includes top notes of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk. The print campaign, shot by fashion photographer Alasdair McLellan, is captivating, featuring an immaculately groomed Beckham fixing the camera with his piercing gaze. But the real star is the television advert, focusing on a shirtless Beckham flexing his impressively sculpted six pack.

To be honest, I was not at ALL a fan of Beckham‘s last male fragrance. I bought a tiny bottle of it at Rite Aid (which should’ve been my first warning) and did not like it at all. Tho, I must say, I am intrigued by the idea of a bottle of David Beckham smell. I’d be willing to give Homme a try. Check out the video commercial below and see what you think:

MMMMM … yeah, I wouldn’t mind smelling that … er, I mean smelling like that ;) I’m not sure if Homme will be a big success for our dear Becks but I commend him for stripping down and giving it his all. What do y’all think of this new campaign? Is it enough to get you to want to smell like Becks?

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