We are just 3 months away from the release of the film adaptation of The Hunger Games but today we learn that the product tie-in campaign has already gotten underway. A line of cosmetics called Capitol Colours has been unveiled that features none other than Effie Trinket as the official face of the line. Click below to get your first look at the first promo ad for Capitol Colours and ask yourself this question … What will you be wearing to the opening ceremonies?
Hey Hunger Games fans, have we got a treat for you—straight from the Capitol, of all places. Behold, this exclusive image and announcement regarding everyone’s favorite uptight, by-the-book, District-12 escort Effie Trinket in all her pink-haired, crazy-eyelashed glory! Effie has officially been selected as “the face” of China Glaze’s “Capitol Colours” series of nail polishes, and the corresponding ad is as bold and beautiful as we’d expect. Just look at Ms. Trinket in this photo! Her perfectly-curled hair is a very soft shade of pink, further accented by a purple head piece and a fuchsia top. Effie’s makeup is equally bold, with hot pink eyeshadow above and below her eyes, plus matching lipstick (not to mention those feather-like adornments on her eyelashes). The ad features small swatches of what we presume to be the official 12 colors to be launched as part of the “Capitol Colours” line, as well as the leading and clever tagline “What will you be wearing to the opening ceremonies?” According to the news from the Capitol, the 12 polish colors will represent each of the 12 districts, which will allow the citizens of Panem to show support for their favorite tribute leading up to the Games on March 23.
I have to assume that this line of cosmetics will be available for sale even tho this article does not confirm my assumption (ie. there is no release date for Capitol Colours). It just seems too brilliantly genius to put out a product like this leading up to the release of the Hunger Games film. What better way to feed into the rabid devotion of fans than to offer them products like this. This promo poster is just too freaking cool. Imagine all the fun they can have with an ad campaign like this. The possibilities are endless. Just … brilliant. I can barely stand the excitement of wanting to see The Hunger Games on the big screen … the introduction of kickass campaigns like this doesn’t help ;) What do y’all think? Would YOU wear cosmetics from the Capitol Colours line?