The X Factor has signed Pepsi as one of its major sponsors and will debut a new commercial that pays homage to Music Icons that have featured in previous Pepsi commercials. Starting with Michael Jackson, the commercial shows snippets from Pepsi commercials that featured Ray Charles, Britney Spears, Kanye West and Mariah Carey … the commercial asks, Who’s Next? … implying that the next music icon may come from The X Factor. It’s a great clip, check it out below.
Pepsi will unveil a new television spot titled, “Music Icons” tonight during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global icons Michael Jackson, Britney Spears, Kanye West, Ray Charles and Mariah Carey. “Music Icons” captures the essence of Pepsi and THE X FACTOR’s search for the next pop music star. The new spot features the slogan, “Where there’s Pepsi, there’s music” and invites THE X FACTOR fans to re-live iconic Pepsi moments such as Michael Jackson introducing the new “Pepsi Generation,” Britney Spears dancing on the rooftops to “The Joy of Pepsi” and Ray Charles playing the piano to the tune of “You Got the Right One, Baby, Uh Huh.” “Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer, Global Consumer Engagement of PepsiCo Beverages. “We’re confident that the next pop music star will emerge from our partnership with THE X FACTOR.” The “Music Icons” spot features a Pepsi-exclusive remix of the song, “Tonight is the Night” by Outasight, a newly signed artist to Warner Bros. Records from Yonkers, New York. Surrounded by diverse music at a young age, Outasight grew up watching iconic Pepsi commercials and aspired to be like the musical legends featured in the ads. Now his unique sound will be a part of Pepsi and pop culture history. “We chose the song ‘Tonight is the Night’ because it perfectly captures the spirit of music today,” said Simon Lowden, Chief Marketing Officer, PepsiCo Beverages Company. “This spot is about re-igniting the timeless connection between Pepsi and iconic pop music and also about celebrating our partnership with THE X FACTOR. Now we’re more excited than ever to ask the question: who’s next?” he continued.
First off … how amazing does Britney look in this commercial. Sigh. I love all of her Pepsi commercials, so I’m glad to see that one of them will be back on TV again. Secondly, Pepsi is very smart to remind us of the kickass commercials they have made over the years. Paring up with with The X Factor is also very smart, especially considering that Coca Cola works with American Idol. It looks like we may enter a new era of the soda wars.