First Look: Rihanna Is The New Spokesmodel For Armani Women’s Underwear


Last week we got our very first look at Rihanna as the new female celebrity spokesmodel for Armani Jeans and today we get to see the first promo ad photos of her modeling Emporio Armani Women’s Underwear. As you can see from the photos below, the same theme is used for the photos … and yes, sadly, Ri Ri is rocking the same fug blonde wig. The photos are … well … you check ‘em out first and see for yourselves.

I think the photos are made worse by the wig, I mean … seriously. I can’t even look at these photos and not laugh:

They deffo could be sexier … without this ridiculous wig. What do y’all think … are these a hit … or a terrible miss?


  • solidrighthook

    Ditch the wig and the bra and the panties…keep on the shoes and let’s party : )

  • Jenn

    Laughing never came to my mind when looking at em!!! she is ridiculously HOT!!

    • AVDisco

      Agreed. I actually kinda like her hair. Much better than the giant red, curly hair. She certainly has the face for short hair.

  • Kattmow

    Yeah the wig is pretty shitty tbf

  • nicole

    the wig really does ruin it…but i think even with different hair, these still wouldnt be good. with megan fox and the other girls they’ve used..the pictures always had that something that made them fantastic.
    im kind of shocked thats missing her, becuase rihanna always came off more model to me

  • krissy

    I think the wig is bad, but she looks amazing. Her body and the way the black and white captures her poses are pretty beautiful. The 3rd pictures is a really futuristic kind of sexy.

  • Girl’s gotta a body, why aren’t the doing it justice! I kinda dig the wig’s intention though. With proper delivery it could have been wonderful.

  • Kristin

    She looks caucasian. I didn’t even think that was her at first.

  • Vanessa

    These photos just aren’t doing it for me. I’m sad because Ri Ri is so damn sexy and I don’t know how they managed to flub this.

  • Chloe

    I would love to see these big stars support a brand like Briefly because with each pack they sell they donate a pair of underwear to local shelters an disaster victims. Imagine how many pair Ri Ri can sell in return, how many Briefly will e able to donate. Now thats gangsta….give when you can.