New England Patriots quarterback Tom Brady is SO secure in his masculinity that he has unashamedly signed on to be the new celebrity spokesmodel for UGGs footwear. In the promo commercial that you can watch below, Brady proudly models the fuzzy footwear as he walks around the football stadium, getting ready for action. Thankfully, Brady is not modeling the classic UGGs boots … instead, he’s modeling UGGs’ line of old man slipper shoes. OY! Watch below.
UGG, the poorly named Australian shoe brand synonymous in the U.S. with the fuzzy boots that teen girls wear even when it’s hot as balls outside, has made a bid to increase its male market presence in America with a commercial (by M&C Saatchi in Los Angeles) starring New England Patriots quarterback Tom Brady and the music of Mos Def (who weirdly just announced he’s retiring his name). It’s interestingly shot—you spend most of the time staring at Brady’s feet while he goes about his daily life, and then up at him from a Steadicam that appears to be attached at crotch level. At the end, he removes his earbuds, which I can only assume are blasting Mos Def, and stares soulfully into the camera, nodding slowly, off beat, as if to say, “Yes, I am Tom Brady. I am in an UGG commercial. And neither of us is quite sure what just happened.” Good luck, UGG. I don’t know if you’ll get a bigger male market share. But any teen girls who are watching Monday Night Football next week, when the 30-second version breaks, are totally going to swoon when Tom breaks out his final smolder.
Isn’t it interesting that Mos Def announced that he’s completely CHANGING HIS NAME after his association with this commercial? HMMMM. As for Tom Brady’s decision to appear in this ad … well, I’m dumbfounded. It’s not like he needs the money so that cannot be the reason he decided to appear in this commercial … can it? Maybe he is just a genuine lover of these crazy comfortable slipper shoes? Peeps may make fun of Mr. Brady for this UGGs commercial … but at least he’ll be comfortable all the while ;)