Jennifer Lopez, who is very close to officially signing on to host the next season of American Idol, is readying the release of a new clothing line. As you may remember, J. Lo previously launched a very successful clothing line called J. Lo that was geared toward a young, urban customer. It would seem that Jen is ready to woo the older set with her new line, which will be available in September from Kohl’s. Jennifer chose the September issue of O magazine, on newstands next Tuesday, to show off her clothing line for the very first time. Get a peek at J. Lo’s new threads below.
Jennifer Lopez joined O Magazine’s Creative Director Adam Glassman on set to style eight O readers in her fabulous new collection which is all about accessible, everyday glamour; the line is set to debut in [Kohl’s] stores this September. Even off-camera Lopez doesn’t blend in. Not that she doesn’t try. “Hi, I’m Jennifer,” she says, shaking hands with each of the women, among them a teacher, a lawyer, and a newly minted college graduate … Lopez relates to these women’s concerns. “I’m a mom,” she says simply. “I work. I want comfort. But I want to feel sexy and modern. I think most women want the same things.” She says motherhood (twins Max and Emme turned 3 in February) hasn’t dulled her trademark body-conscious style— just made it slightly trickier to pull off. Lopez … work[ed] behind the scenes to style our photo shoot. “This is overwhelming,” she says excitedly as the women—the first nonmodels she’s seen in her clothes—start playing dress-up … “This is the fulfilling part – to have women tell me, ‘This is so comfortable, it fits so well.’”
This is not the firs time Jennifer Lopez has dabbled with fashion design but it deffo sounds like her focus has changed. The sexier, more juniors line she offered previously seems to be put aside in lieu of catering to a more mature woman. But, as you can see, J. Lo’s love for fake fur is still front and center (her J. Lo line was lousy with fake fur). Not that I’d be buying any of it but I am curious to see what J. Lo’s new line for Kohl’s looks like. Are you?