Back in February, Madonna and daughter Lourdes Maria unveiled the new 2011 campaign for their juniors clothing line Material Girl which featured celebrity spokesmodel Kelly Osbourne. Today, MG unveils the Summer campaign with Kelly O as the featured spokemodel. Click below to see the new promo images for the line, available excuslively at Macy’s, along with some behind the scenes photos and video which feature Kelly palling around NYC with Madonna and Lola.
I have to say, I much prefer Kelly as the Material Girl spokesmodel over Taylor Momsen (who was the first MG spokesmodel when the line launched last year). I think Kelly wears the clothes much better. I also love how Madonna is smart enough to appear in at least a few behind the scenes promo images just to remind everyone that this is her clothing line with daughter Lola:
In this behind the scenes video, you can tell that Kelly and Lourdes had a blast shooting this campaign all over NYC:
All you material girls better get on down to Macy’s to snap up these new threads. C’mon, you know you want to … it’s what all the cool kids are wearing ;) What do y’all think of this campaign? Do you love it?