Taylor Momsen is OUT as the celebrity spokesmodel for Madonna‘s new juniors clothing line Material Girl and Kelly Osbourne is in! The first promo photos of Kelly as the new Material Girl have been released … check ‘em out below!
Madonna and Lola are back for a second season and have chosen actress, musician and television host, Kelly Osbourne, as their new celebrity muse for their spring 2011 Material Girl collection. The campaign brings us back to Madonna’s roots in New York City’s East Village and was shot at iconic venues Lit Lounge and Mars Bar. Photographed by fashion photographer Brooke Nipar, Osbourne is seen posing against graffiti-covered walls, standing on the bar and on the streets of the East Village. Additional images were captured at Bathhouse Studios in New York with a set inspired by the East Village of the 80s with chain link fences and historical images. “It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because its high fashion but it is accessible to everyone at Macy’s,” stated Kelly Osbourne. Commenting on her style, Osbourne added, “I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself.” The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys.com. Material Girl is available exclusively at Macy’s and macys.com in the United States and is launching this spring in Canada exclusively at the Bay and www.thebay.com. Osbourne will make personal appearances on behalf of Material Girl this spring. The campaign follows the highly successful Material Girl launch with actress/musician Taylor Momsen. To stay up to date with the latest news from Material Girl follow @MaterialGirlCol on Twitter and become a fan of Material Girl at www.facebook.com/materialgirlcollection.
Earlier today, we got to see Lola‘s FIRST TV interview where she promoted this clothing line and now we get to see the new ad campaign. The colors are fun but I’m not crazy in love with some of the photos. Check out the promo ads below and see what you think. Is Kelly Osbourne the right kind of spokesmodel to get YOU to buy these clothes?