People for the Ethical Treatmtent of Animals scored a big celebrity endorsement by teaming up with pop star Justin Bieber to promote animal adoption. The Biebs is featured in a new promo ad campaign that looks a lot more like a heartthrob pin-up poster than an animal rights call to arms.
With tag lines like “My World Includes Passion for Animals, Yours Should Too” and “Animals Can Make U Smile, Adopt From Your Local Shelter,” Justin Bieber has joined forces with PETA as the latest celebrity spokesperson for the animal-rights organization. The pop singer and a papillon pup named Bijou posed for the ads, asking fans to adopt animals from a shelter. Bieber also shot a video for the campaign that has been posted online. In the clip, he says, “A lot of animals are getting abused in different homes … and I think it’s really important we just stay aware about these different situations.” Bieber goes on to recalls his own experiences with animal shelters. “I have a dog, his name is Sam. He’s actually a papillon,” the teen star explained. “We moved to a city where we didn’t really know anybody, so I wanted a friend and Sam was kind of like that friend. “My dad and I used to just go visit the different animals and stuff,” he continued, while suggesting that people get involved with the campaign. “It’s really important that people adopt. I really encourage going out to an animal shelter or a place where you can get a dog that has been abandoned or doesn’t have a home.” In his punny photo ads for the organization, the pop sensation sports his signature bangs and hoodie. The pics were shot by Cliff Watts, who has photographed other stars such as Kate Hudson, Jennifer Lopez, Britney Spears, Beyoncé and Angelina Jolie in the past. Bieber joins a long line of celebrities who have posed, many often nude, for PETA campaigns. Khloé Kardashian, Pamela Anderson, Paul McCartney, Eva Mendes, Pink and Mark Ronson, to name a few, have been featured in previous PETA ads.
PETA, love them or hate them, are brilliant when it comes to nabbing celebrity endorsements. I mean, how can you go wrong when you pair adorable little animals with adorable little Bieber?
Because of his endorsement, I’m certain legions of Bieber fans will now want to adopt animals just so they can abandon them and adopt them again to keep Justin Bieber from crying. Well done, PETA … well done.
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