Brian Friedman Dishes On Britney Spears’s New Music Video

"This is a Dance video. Rehearsals can get pretty rough."

Last month choreographer Brian Friedman posted a message on his official Twitter profile announcing that Britney Spears was auditioning dancers for her upcoming new music video (for her just-released single Hold It Against Me) and today Friedman dishes about the actual music video itself. Talking to the MTV show The Seven, Friedman explains what we can expect in Britney‘s new music video and where production of the video is at right now.



Speaking with MTV’s “The Seven,” Friedman dished details on rehearsal time, his take on the new tune and his longtime partnership with the entertainer. “This is a dance video. Rehearsals can get pretty rough,” the choreographer said. “We’re playing it safe, we’re not trying to kill ourselves yet, but as the video comes closer and closer, we’ll definitely be hurting our backs. There was a moment while we were rehearsing where I showed Britney a section and it was something I really wanted her to do, and she freaked out. … It’s crazy when you first see something like that, how overwhelming it can be, especially when you haven’t been in the [dance] studio for a year.” Despite Ms. Spears’ early hesitation, the dance mastermind said it was probably the wrong section of the routine to show her first, revealing that the pop superstar has learned the moves and is “killing it now” … How exactly does “Hold It Against Me” fare in comparison to the slew of other dance tunes under Britney’s belt? Calling the iTunes chart topper “the hardest dance track that she’s ever put out,” Friedman said, “It’s infectious. The beat gets inside of you, and just when you think you know it, it takes a turn. The song, in particular, is one of my favorite songs I’ve heard off the bat. I’m really excited about choreographing it” … “She’s a Southern girl — she’s all about having fun and laughing and cracking jokes. I think you can expect the unexpected from Britney. She is taking risks when it comes to fashion, when it comes to choreography, when it comes to this music — she’s grown up so much, and she’s pushing 30 years old soon, so she’s a strong independent woman and I think she wants to show that.”

Holy shizz, I cannot WAIT! I am so curious about everything Brian describes about the video. The styling sounds inventive, the dance routine sounds insane … I can’t WAIT to see it all. Since they are still in rehearsals, I think we have a bit of time to wait before we get to see the final product. Still, it’s nice knowing that things are happening behind the scenes right now … and in no time, we’ll get to see our dear Britney in action again! Can’t wait! Wee!!

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  1. the words “we’re playing it safe” makes me iffy on how great this dance routine is going to be.

    • He’s taking about her knee, she holds back a lot when dancing now because it starts snapping when she dances hard. She’s afraid she’s gonna break it again, Brian knows this and he’s working around it.

    • i know had the knee issue..but when you put the words “playing it safe” the first thought in my head was…its like hes giving a heads up that the dancing just isnt gunna be there. i dunno. i liked her dancing, but all the arm movements lately havent been good..i just hope theres more then that this time round.

    • Nikki

      I think he meant that they aren’t as intense as they are gonna get as the video/performance gets closer. Like say they are only practing for 4 hrs instead of 8. At least that’s how I took it.

  2. I have my hopes very low about this. I am excited, but i don’t wanna be Hiper excited. I prefer to see what she’s capable to do, not what everybody says about her.

  3. Mela

    Its weird to me seeing Friedman rocking the Daughtry look.

  4. Iluvbspears

    I agree…I’m a little “iffy” too about the dance routine. I hoping for the absolute BEST!!

    I like Britney wit Wade as the choreographer… He did the routine for the MTV performance with the male suit/surprise reveal in the end as well as slave for you with the snake. But I know their relationship might be a little complex right now.

    I wait and see what the video will be. Still ExCITed!!!! I WANT EVERYThInG ABOUT THIS ALBUM TO BE A SUCCESS!!!!

    • lilly

      Brian Friedman also made the choreography for “slave for you”

      but i heard from GB that the video is being shot in 2 weeks,but that came last week so maybe they start shooting next week!!! ;D

  5. Iluvbspears

    I was talking about her performance on the MTV award show– that was done by Wade. Her performace with the snake for slave for you. During a show for never aired scenes on MTV—Wade was talking about how Britney was too scared to carry the snake. May Brian danced in the show too?

  6. She’s going to go H-A-R-D.

  7. Nunya

    Um HELLO people, he said they were “playing it safe” during rehersals as to not strain themselves, not playing it safe when they shoot the actual video. Please learn to read. Also he said Britney was nervous at first about the moves, but is now “killing it.” To me that says GODney is back dance-wise.

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