Madonna has announced that she and business partner Guy Oseary are launching a franchise of fitness centers around the world named for her album Hard Candy. As you may recall, the promo images from the Hard Candy era were gym-inspired … and clearly, that is all it takes for Madonna to get the bright idea to open up fitness centers of her own. Here is the full text of Madonna‘s press release announcement of the launch of Hard Candy Fitness:
Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch. Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries. Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia.
After the jump, read the rest of this lengthy press release announcement and get your first look at the official logo of Hard Candy Fitness …
In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.
Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training. For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call +52 55 5245 7550.
What. The. Eff. I mean … it’s brilliant but … seriously, WTF?! All I can think is that Madonna REALLY knows her audience … the only thing that gay men love more than Madonna — is the gym. Now they can have it all. Absolutely, BRILLIANT! Are any of y’all interested in signing up for a membership at Maddy‘s new Hard Candy Fitness center should one open up in your town?
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UMMMMMMMM… Hard Candy Fitness? That’s a horrible name! I think Confessions on a Treadmill would have been much better.
One in Kuwait please!
I wonder if the water fountains will spit out Kabbalah water? ;)
The only thing I’m Interested in her opening is the door to a recording studio.
Oh please why? So everyone can get man arms like the crypt keeper herself. Pass…
@Nunya lmao I totally agree with you! Woman looks like a frigin dehydrated zombie! She’s just gross looking >.<!
*shakes head* “hard candy”? sounds more like a cheap strip club then a fitness center
@Me – Totally same.
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It feels like she’s just kinda copying Steve Nash by doing this. It’s not original and to force fashion and entertainment into this mix feels, well… forced! And “Hard Candy” is a ridic name for a gym. It really shoulda been “Lift To Sell”. And what’s inside, I wonder, classes called “Yoga-Mat(erial) Girl”?
brilliant! people sure like to hate for no reason, seriously people….you’re bitching over a gym and the name, get a life lol…
I’m not a Madonna fan, have never really got the hype that surrounds her, I think she’s gross etc etc.
But she is fitness obsessed, and she is a smart woman. I’d rather go to a gym that she has designed rather than some nameless person I’ve never heard of. At least you know that Madonna knows HOW to get fit, I’m pretty sure the staff there aren’t going to chain you to the benchpress until your arms look like hers.
She looks way better than Christina Aguilera
No woman her age should be posing like that. Find some dignity, Madge.
I don’t think the gym idea is that bad, but not that earth shattering either. I don’t fault someone for creating multiple sources of income for themselves.
Allison, be real. Madonna does not look like that in real life.
Krissy, be real. Have you seen Madonna in real life?
Didn’t think so. She looks great for a 52 year old woman.
If you need reminding that she looks good in person and not just in photo shoots scroll down to the bottom of the page and see for yourself.
Me, I never said she didn’t look great for a 52 year old woman. You should read more carefully next time, sweetheart. If you are realistic and not getting all fanatic, you will admit that she doesn’t look better than a 29 year old woman. For a refresher, here are the unretouched pictures of her Louis Vuitton 2009 campaign:
http://www.pinkisthenewblog.co.....retouched/
Have a great day! ;)
The link did not post, but search for Madonna Louis Vuitton Unretouched.
well she may not look better than a 29 year old, but better than christina yes hahahahahahaha!!
Christina makes poor fashion and make up choices, but skin that crepes never looks good. If you want to exaggerate and engage in hyperbole just to get in a dig at Christina, go ahead. But Madonna’s face has been around for quite a while, and you can tell.
I would be so keen on a Madonna fitness center! The talent (instructors/staff) will be superb, the facility design sounds immaculate, and amenities….I so hope one comes to Beantown, as the only thing that would keep me away from this fitness center would be lack of towel service, & relaxation areas (if that were to happen).
Krissy is a self hating pig