Sep 4, 2010
Watch: Eminem’s 2010 MTV Video Music Awards Promo
Em recovers again

This weekend Eminem ROCKED THE HELL out of Detroit, MI with a little help from Jay-Z but next weekend Em will be in LA to attend the 2010 MTV Video Music Awards as a nominee (8 times) and performer. Right now we get our first look at the MTV-produced video promo that features the Real Slim Shady Eminem, seemingly back from the dead:

Tupac may lay claim to hip-hop resurrections, but Eminem’s brand-new 2010 MTV VMA promo video is clearly a resurrection too. In his dramatic promo spot, Eminem, wearing a blood-red jacket, spills out of a decidedly wrecked car onto a star on Hollywood’s Walk of Fame. The fallen star imagery is clear? The car explodes seconds later. Good thing Em got out. He pulls himself together, dusts himself off, and drags himself, limping and bruised, to what appears to be another Eminem. This is a hero’s story, and Eminem’s VMA promo is a metaphor for his musical journey and his personal one. He’s on his way back to himself, and the message here is clear: Eminem is unshakable and unstoppable. This is the fall and rise of Eminem. And speaking of heroes, Eminem is poised to be one of the heroes of the 2010 MTV VMAs, with 8 VMA nominations and a live performance that couldn’t possibly be anything but legendary.

Clearly this promo is meant to carry on the recovery theme of Eminem‘s stellar new album Recovery. While Em vowed never to perform again just a few short years ago, this video is meant to show that he is back … and in a big way. After the jump, check out the video promo in full …


I predict pretty big things for Eminem at this year’s VMAs. Everyone loves a comeback and when you’re talking about the comeback of arguably the best lyricist in the rap game, well … I think it’ll be easy for Em to walk away with more than 1 of his 8 nominations. I have been asked to attend the VMAs next weekend so I’ll be there to see if my prediction is correct.

[Source]

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5 Comments. Add Yours

  1. Megan says:

    Aww. I’m so glad he got his life together. I know he’ll be an inspiration to a lot of people.

  2. nicole says:

    so happy hes back. hip hops needed this.

  3. Saple says:

    This video was shot at the Russell Industrial Center, my friend has picks of some of the behind the scenes stuff there, I had to miss my appointment there that day because they had it all blocked off for him..

  4. Erik says:

    I would say the promo evokes James Dean more than anything. The jacket, the era of the car. It’s totally Rebel without a Cause with an Eminem spin.

  5. Amanda says:

    crap i cant view the video. Either way I love Em and I so glad he is back in the game. I have no doubts he will walk away with all of his 8 nominations.

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