True Blood hunk Alexander Skarsgård has been chosen as the new celebrity spokesmodel for the Hickey Freeman suit company and is featured in a new ad campaign that was photographed by famed photographer Annie Leibovitz. Founded in 1899 in Rochester, NY, Hickey Freeman is traditionally known for their line of businessman and banker suits … but with this new ad campaign, the company is trying to youthen up its image to attract new customers. Here is our first look at one of the new campaign photos for Hickey Freeman‘s new line:

I can’t think of a better spokesmodel to liven up Hickey Freeman‘s image than Alexander Skarsgård. He has a very classic look that is fresh and new and yet traditionally handsome. Because he is one of the stars of the very racy True Blood, he brings an unstated appeal to the ad campaign even tho his sexiness is not on display in any of the campaign photos. It’s brilliant. After the jump, check out one more photo from this new ad campaign …

These promo photos are great. This is the kind of advertising that would make me take notice in a company. The next time I’m in the market for a new suit, I’ll be sure to keep Hickey Freeman in mind.





























your biggest fan in rochester appreciates the shout out to local business
@beth — I’m actually a fan of Rochester, NY. Back in the day when I was with Erik, we would drive to Rochester to visit his friend Jill … it’s a great town :)
it doesnt get any HOTTER than that <3 *sigh*
I have a really odd attraction to Alexander Skarsgard, idk if it’s becuz he’s a bad guy in True Blood and these pix make my infactuation even stronger!!! He’s so HOT!! Lol
He doesn’t look like him (or even himself), but the first thing that popped into my head was James Dean.. He looks good though :)