Back in March we learned that Madonna was planning the release of her own clothing line, geared towards juniors, due out later this year called Material Girl and today we get our first look at sketches for the line. I understand that Maddy‘s eldest daughter Lourdes Maria has had a hand in the design aesthetic for the line … which seems pretty evident from the look of these first sketches:
Today Macy’s released three sketches from Madonna’s Material Girl clothing line which will hit store shelves and Macys.com on Tuesday 03 August. The collection will retail from $12 to $40 and an advertising campaign will launch on Tuesday 29 June. A Macys.com/materialgirl website will be launched as well as Material Girl Facebook and Twitter pages with behind-the-scenes goodies and pictures from the collection and campaign. And last but not least there will be a competition run by Macy’s for one fan and three friends to meet Madonna in New York City!
I understand the huge promo push for the Material Girl clothing line will launch on July 29 (ahead of the August 3 release date) and Macy’s will be offering a chance to meet her Madgesty herself for a few lucky winners. The line, which will apparently feature handbags as well, will showcase names for the accessories based on classic Madonna song titles (Angel, Lucky Star, etc.). I have to say … Maddy is a genius for focusing on a juniors clothing line when other celebs go for the adult market. A juniors line can be more fun and could be a huge hit … tho, I don’t know that that many young girls are very big Madonna fans. I guess we’ll see if this new line takes off … my money is on Madonna being successful … she usually get things like this very right.
[Source]
I was expecting something a little more new and different. Victoria’s Secret has a dress like sketch on the far right…and it is already on clearance. These are cute, but there are so many versions of these ideas that have been out for a couple of years now.
Yeah, nothing new here I’m afraid. And I don’t think her name is enough to sell to the demograph she’s looking for. Young girls do not identify with Madge…to them she’s an old lady (which she is) and not terribly cool.
Nobody would think of calling Micheal Jackson and old man and question if young people would identfiy with him, Madonnas the same age, your being agist and sexist. i know plenty of young girls that like Madonna and her music and videos
@Roadwork
Perhaps it’s all the young girls who don’t identify with her who are “being agist and sexist”? I’m not sure that Michael Jackson could’ve sold a clothing line to young boys, either..