In the wake of countless other celebs who have decided to launch their own fashion lines, the Material Girl herself Madonna has decided that the time is right for her to jump on the bandwagon and launch a fashion line of her own. It appears, these days, that Madonna hasn’t met a trend that she doesn’t want to follow. As you may recall, Maddy previously ventured into the world of fashion when she teamed up with H&M to oversee the M by Madonna line for the clothier (see sketches below). This time around, tho, it appears she wants to be the HBIC. Here are the deets of Madonna‘s new fashion business venture:
From global pop sensation to high fashion model, is there anything Madonna can’t do? Apparently not. Joining forces with Iconix Brand Group, Inc. (the company behind such labels as Candie’s and Badgley Mischka), the Queen of Pop is set to take the fashion world by storm with the launch of her own style empire, called MG Icon. “Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me,” says Madonna in a press release. First up will be a junior collection, appropriately labeled Material Girl. Launching exclusively at Macy’s stores and Macys.com in August 2010, Material Girl will include apparel, footwear, handbags and jewelry — all retailing from $12-$40. The collection was inspired and designed by both Madonna and her daughter Lourdes along with the in-house fashion team at Iconix Brand Group. And come 2011, Madonna plans to add beauty and fragrance options to her juniors line, so stay tuned for more details on Madonna’s growing fashion brand.
I have to say, I miss the days when Madge was an innovator rather than a follower but … ah well. It makes perfect business sense for Madonna to launch her own fashion line … it’s bound to make money. I just wish this venture felt like something more substantial than just jumping on the bandwagon. Does the world really need another junior’s line of clothing? If Madonna were getting into the world of Fashion in order to shake things up and create something visionary, then I guess I could be more excited. This just sounds like another line of clothes that will look like every other brand of clothes, offering nothing new and exciting. Mebbe I’m wrong but I’m not really that hopeful that MG Icon will provide us with anything more substantial than celebrity fashion “designers” Avril Lavigne (for Kohl’s), Miley Cyrus (for Wal-Mart), etc. have already unreleased upon the world.
[Source]
First the “Material Girl”, Now The “Yardage Woman”. What will she think of next? ;)
She had some cute stuff at H&M before…Trent, remember those sick glasses you got!!! I think she will do well again!
can’t wait to see it. im curious to see what input Lourdes has for the juniors line. Her style is wicked sick!!! Can’t wait!
Agreed with Mr. Gyllenhaal and Rome. Trent, I know your afraid of dissapointment but buck up. I think its going to be hella cute in pop kind of way. lets not forget she is a pop artist.
blah blah blah you never give Madonna credit for anything so why start now, go dry your tears on Britneys tired old weave.
@Roadwork — LOL!! I am a big Madonna fan and I give her mad props … when deserved. Let’s be real, celebrity fashion lines were done to death 5 years ago … and NOW Madonna’s jumping on the bandwagon? That’s about as cool as working with Timbaland 3 years after he peaked.
LOL Trent! Don’t forget she already had a junior fashion line with the English Roses and she did hip hop with Erotica and has always been influenced by urban music. ;)
I thought the H&M line was great, very modern & tasteful. So if she’s able to design more of the same, tasteful modern classics: bring it! She’s so competitive, I have a feeling her line, within that very reasonable price range ($12-$40? really?), will be top notch.