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Back in December we learned that Twilight hunk Kellan Lutz had signed a deal to be the new spokesmodel for Calvin Klein Underwear and today we get our first look at Kellan‘s FIRST hawt campaign photo. Lutz is joined by a few other men for CK‘s new ad campaign, here’s a tease:

Twilight heartthrob Kellan Lutz has stripped off to front the latest Calvin Klein Underwear campaign. And boy, are we glad he did… The American actor, best known for playing Emmett Cullen in the Twilight Saga films, joins three other male models in the ads promoting Calvin Klein’s latest male underwear collection, X. And he’s looking a whole world away from his vampish on-screen persona. Also featuring in the campaign is actor Mechad Brooks, who starred in hit series True Blood, alongside Spanish tennis star Fernando Verdasco, and Japanese footballer Hidetoshi Nakata. But not only do we have these hot shots to feast our eyes on, the new X campaign promises to be Calvin Klein’s most digital to date. That means we’ll also be treated to behind-the-scenes videos and interviews with the four leading lads, as well as innovative 3D-effect versions of the adverts. ‘We’re thinking bold, graphic and provocative, as always,’ says Bob Mazzoli, chief creative officer for Calvin Klein Underwear. Kellan Lutz in 3D? Now that’s something we’d quite like to experience… The full digital campaign is set for release on 1 March!

Woot!! Kellan Lutz stripped down to his underwear, you say? Potentially in 3D??? I’m SO sold, you have no idea. But, enough of the talk … enough of the teasing … let’s see the first image already. Check it out Kellan‘s CK Underwear ad in full, along with smaller photos of the other campaign ads as well — after the jump …

Oh yes, me likey a lot! Here are the campaign photos for the other models (from left to right) Mechad Brooks, Fernando Verdasco and Hidetoshi Nakata:

I think these Calvin Klein Underwear campaign photos will look amazing blown up to billboard-size proportions. Thus far, I like what I see … I can’t wait to see more. What do y’all think … hot or not?

UPDATE: Another Kellan Lutz for Calvin Klein Underwear photo has come to light, behold:

Yummo!! He looks FANTASTIC in these photos. I want to see more … Woot!!!

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