Things are beginning to heat up around here and it has nothing at all to do with the weather. Abercrombie & Fitch has unveiled photos from their new Spring 2010 campaign featuring a new batch of hotties (mostly) wearing the new A&F Spring ’10 collection:
As per usual, famed photographer Bruce Weber shot the new campaign and, as per usual, he did a fantastic job:
After the jump, check out some of my fave photos from the new Abercrombie & Fitch Spring ad campaign …
I realize there is nothing very inventive in this new campaign and that it looks very much like previous A&F promo campaigns … but I’m of the mind that in some instances, if it ain’t broke … don’t fix it. Weber is an amazing photographer who captures the spirit that Abercrombie & Fitch likes to promote. Yeah, that’s all fancy talk for Weber + A&F = hot, semi-nekkid dudes. What’s not love? Enjoy :D
[Source]
What’s not to love is that I’ve yet to see a minority person in ANY A&F ad. I hope I will be proven wrong, but I find it pretty disturbing.
@ Kate, interesting, yet true! Minority guys are hot, too!
@ Trent, thank you SO much for the best end to a work week a girl could ask for! ;-)
The AF ads usually feature hot guys but there clothes and images are so stale.
Boring.
Man that guy puts “The Situation” to shame! HOLLA!!! :-)
Yep I totally agree – why fix what is’nt broken?! The photographer did a fantastic job and captured the essence once again of A&F.
This company is in massive debt. The problem with this ad campaign, in my opinion, is that they are all the same. There is no difference in this ad campaign than the one they ran ten years ago. If there is anything important to learn in a marketing course is that you must change over time or your product will fail. How many times can you appeal to the latent and closet case youthful homosexual to purchase your products? Yes, the young men are hot but so what? That is not helping with their sales and stopping the stores from closing in malls all across America. This ad campaign is soft porn for the youthful to buy so that their parents don’t find the hardcore porn. Nothing more.
[...] Abercrombie & Fitch Presents Spring 2010 (pinkisthenewblog.com) [...]