It is time, for the first time this year, to gawk and gander at the Hot Dude of the Week. Today, we’ve got a nice-looking chap photographed by Paul Reitz (as featured on the YVY blog) who’s rockin’ some fun hair a a nice flannel shirt … which he is holding, not wearing. Say hello to model Scott Ford:

I think Scott, here, makes a great first Weekend Hotness Hot Dude to kick off the new year. Wearing clothes is so overrated (just ask Lindsay Lohan) so here’s hoping that 2010 will herald a new trend in hotties wearing less clothing (take note, Kellan Lutz). Happy Hot New Year!! Enjoy!!

[Photo credit: Paul Reitz; YVY]