Back in November we learned that Megan Fox was selected to replace Victoria Beckham as the celebrity spokesmodel for Emporio Armani (around the same time we learned that soccer star Cristiano Ronaldo was chosen to replace David Beckham as Armani Underwear spokesmodel) and today we get our first look at the Armani promo ads that feature Megan Fox as their new spokesmodel:
As an actress, her work has received somewhat lacklustre reviews. But her stunning good looks have won her nothing but praise. Now it seems Megan Fox may have found her calling. The Transformers star has been named as the new face of Emporio Armani. Shots released today show the brunette pouting as she poses in underwear, skimpy mini skirts and tight shirts. And as a treat for the 23-year-old’s fans, Armani promises the pictures will feature ‘on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo’. The first advertising campaigns for spring/summer 2010 featuring Megan were shot on location in Los Angeles by fashion photographers Mert Alas and Marcus Piggott. Designer Giorgio Armani said: ‘Megan is young and sexy and has a lot of spirit. ‘Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.’
This campaign appears much more substantial than Victoria Beckham‘s campaign was. VB only appeared in underwear ads, Megan here is featured in actual Armani womenswear. But, yes, there are underwear photos as well. Check ‘em out, after the jump …
She looks great, I’ll give her that. It remains to be seen if Megan‘s Armani ads will cause as much of a stir as VB‘s ads did but I’m thinkin’ Miss Fox is at a disadvantage since she will not be appearing in any photos with David Beckham. I’m curious to see what Cristiano Ronaldo‘s ads look like … hopefully those photos will be released soon.
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I think I prefer VB’s ads, only because they seem a bit classier. Megan Fox is gorgeous but more in a trashy girl from Jerry Springer dressed up in designer clothes sort of way.
I must agree. I liked VB’s ad’s more than these ones.
I liked that Vicki’s ads were a little more artsy, but Megan Fox looks so damn hot..They made a great choice with her..It’ll be interesting to see if they can de-grease Ronaldo enough to look good.. ;)
MF only has one look. And that look says, “I give great head.”
@CB – You say that like it’s a bad thing.. ;)
Well, I don’t have a penis, so it’s not a particularly good thing for me! LOL!
You guys said it well – there is just something “off” about her – she is beautiful for sure, but yet she just doesn’t translate that way somehow… meh…
Yeah, I agree with the consensus. I think Megan is extraordinarily beautiful, but as a spokesmodel, she doesn’t bring any elegance or sophistication. No matter what, she always looks like she’s sending in her audition pics for Playboy. I guess if that’s what you’re going for, she’s perfect, but otherwise, it just makes the brand look trashy.
i like em.
i’m so over megan fox. yes she’s smokin’ hot. we get it. now do something with it!
Poor thing. She can’t close her mouth.
I think they’re great! Has anyone noticed how she has been quiet lately?
They could have been much edgier with these photos. She is stunning, but something about these photos just makes her look “meh” or like she’s sending in her portfolio to Playboy as Amanda said.
I prefer VB, but I don’t think either campaign stirs me to do anything but go on a diet.
I think Megan is gorgeous, but I am kind of bored with looking at her. How many “sexy” photoshoots has she done now? They all kind of look the same after a while. I didn’t really have to look at them to know what it was going to look like.
I saw this on another site, and I thought it was on point:
“The point is that there are a million lingerie shots of Megan Fox floating around online. Which means I can’t distinguish between these images and her last featured photo spread for Esquire. Or GQ. Or Details. Or Blender. Or Stuff. Whatever men’s magazine happened to land her for a shoot.
It’s all the same.
And when the objective is to sell something unique, sameness isn’t exactly the desired effect.”
why is anyone saying victoria beckham is classy? she was part of one the stupidest groups of the nineties (the trashiest decade), she starves herself, and is really not that pretty. megan fox may be cold, but victoria has the bitchiest glare i’ve ever seen.
and megan fox looks positively stunning in these photos!
@CB – I don’t have a penis either and I’m straight as a board, but I think I’d switch if she gave me that look.. ;)
She looks good but I’m always going to take VB over Megan Fox.
Meh, it’s like every other picture taken of her. I liked VB’s better, she’s one fierce fembot. And I’m sure they’re trying to portray her like a maneater, but she ends up looking slutty… I prefer Eva Mendes’ ads for Calvin Klein.
Well they do cause more of a stir, especially if released on billboards. Cause she is 1000% times hotter and sexier than Mrs Plastic Beckham. Megan Fox has the body and the face to stop traffic.