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Back in November we learned that Megan Fox was selected to replace Victoria Beckham as the celebrity spokesmodel for Emporio Armani (around the same time we learned that soccer star Cristiano Ronaldo was chosen to replace David Beckham as Armani Underwear spokesmodel) and today we get our first look at the Armani promo ads that feature Megan Fox as their new spokesmodel:

As an actress, her work has received somewhat lacklustre reviews. But her stunning good looks have won her nothing but praise. Now it seems Megan Fox may have found her calling. The Transformers star has been named as the new face of Emporio Armani. Shots released today show the brunette pouting as she poses in underwear, skimpy mini skirts and tight shirts. And as a treat for the 23-year-old’s fans, Armani promises the pictures will feature ‘on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo’. The first advertising campaigns for spring/summer 2010 featuring Megan were shot on location in Los Angeles by fashion photographers Mert Alas and Marcus Piggott. Designer Giorgio Armani said: ‘Megan is young and sexy and has a lot of spirit. ‘Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections.’

This campaign appears much more substantial than Victoria Beckham‘s campaign was. VB only appeared in underwear ads, Megan here is featured in actual Armani womenswear. But, yes, there are underwear photos as well. Check ‘em out, after the jump …

She looks great, I’ll give her that. It remains to be seen if Megan‘s Armani ads will cause as much of a stir as VB‘s ads did but I’m thinkin’ Miss Fox is at a disadvantage since she will not be appearing in any photos with David Beckham. I’m curious to see what Cristiano Ronaldo‘s ads look like … hopefully those photos will be released soon.

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