Jan 12, 2010
First Look: Jesus Luz For Mash Underwear
The Monster Model Mash

Early last month we saw a few photos of Jesus Luz on the set of a photoshoot for a new ad campaign for Mash Underwear, shared by Chuy himself, and today we get to see the first fruit of his labor. Made In Brazil brings us a photo of the first Mash Underwear billboard to go up in Brazil which features Madonna‘s 22-year old toyboy in his undies:


Meh. As far as large size underwear ads go, David Beckham did it WAY better. Tho, this new billboard does get a points for being clever enough to feature Luz in the actual Jesus Pose. Gold star on this photo, Mash. So … what else do ya got?

[Source]

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6 Comments. Add Yours

  1. Mr. Gyllenhaal says:

    Blah!!!

  2. Eric says:

    Boring. As everyone knows, and has said many times before, it’s a good thing he’s famous through Madonna or he wouldn’t have much a modeling career. He’s obviously very good looking, but he’s just not a good model.

  3. B says:

    I find it comical that the ad for underwear only shows a portion of the underwear.

  4. krissy says:

    I don’t understand why there is that big white frame behind him. It would look better if it was just a shot of the horizon behind him.

  5. dori says:

    @ B, exactly theres just chest and no underwear and his eyes are freaking me out!

  6. [...] Luz, who is the current spokesmodel for Mash Underwear, appears to be moving up in the world as he is featured in the new issue of Interview magazine in a [...]

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