Last June we learned that Emma Watson, of Harry Potter fame, was chosen as the new spokesmodel for Burberry fashion house and at the time got our first look at some of her promo photos for the Fall 2009 ad campaign. Today we get to check out a new batch of Burberry photos featuring Miss Watson as we get our first look at the new Spring/Summer 2010 campaign and some info from a new press release:

”This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl. We’ve worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma’s younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig. We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”. Colour images highlight the brand’s rich heritage and signature icons and are all anchored in outerwear, including modern variations of the Burberry trench coat, and innovations of the Burberry check. Images express the brand’s three collections – Burberry Prorsum, Burberry London, and Burberry Brit. The full campaign breaks in key online and print publications worldwide in January 2010. Burberry recently announced that it will be returning to London Fashion Week to show its Autumn Winter 2010 womenswear show in February, moving its show from Milan. Burberry, which was founded in 1856, is a member of the FTSE100 and is headquartered in London.

As I said back in June, I love Emma as the new spokesmodel for Burberry … they seem a perfect fit for one another. They are both classic, classy and distinctly British. After the jump, check out a few more photos from Emma‘s new Burberry ad campaign and check out a behind the scenes video from the shoot …

I’m a pretty big fan of Burberry myself … I even wore a Burberry check tie to the last wedding I attended last October. Here’s hoping that Emma Watson‘s collabo with Burberry is a long, fruitful and very prosperous one for both of them. After all, she looks pretty damn fantastic in their clothes, don’t you think?

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