Last month we learned that Beyoncé is finally, at long last, releasing her very own celebrity fragrance called Beyoncé Heat and today we get to check out the first commercial released for the perfume:

Beyoncé Knowles already has sexy down, but the singer is really heating things up in her first commercial for her debut signature scent, Beyoncé Heat — and we’re bringing you a first look. And talk about too-hot-to-handle! Set to a soundtrack of the chanteuse singing “Fever”, the ad kicks off with a shot of the singer stripped down and soaking in a bathtub. Soon you’ll be able to do more than just see the ads. Beyoncé Heat, which mixes top notes of red vanilla orchid, magnolia, neroli and blush peach, will start burning up store shelves this week, with prices ranging from $39-$59.
HMMMM … it’s not really that inventive to promote a fragrance called Heat by singing the (IMHO, way overused) song Fever in a TV commercial but, well, I guess Beyoncé isn’t going for subtlety here. After the jump, check out the commercial for Beyoncé Heat and judge for yourselves …
It is a sexy video … she looks fantastic … love the hot legs. I’ve never really cared for the song Fever so I guess that bothers me but overall, meh, it’s not a bad commercial. What do y’all think? Does it work for you?
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i give it a “meh”…its what you would expect from her.
you could fry some chicken on that girl. seriously, how much body oil did they need?
I think your eye gets stuck in the cleavage dip/circle of the dress instead of looking around the ad which is unfortunate.
(in the print ad) the video itself is hot even if its not as original as it could have been.
ya the print ad is not great, even the font they used makes it looks cheap
yeah not feeling it….it would have been better if there was silence rather then her singing fever i think it would have been sexier that way…and with all the oil that they put on her i get the image that ‘heat’ smells like a sweaty beyonce…hmm
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Bet you that she’ll come out with an entire line of perfumes that range in “temperature themes”.
The last line is sooooooooooooooooo cheesy!!!!!!!!
Ugh. I just don’t find her attractive because she tries SOOOOOOO hard to be “sexy” and it just comes off as desperate.
meh
Sorry, i’m gonna have to pull away from the pack on this one. It’s totally HOT!! This will sell well.
The part with her in the bathtub reminds me of the bathtub scene with supermodel Cindy Crawford in the music video for George Michaels’ “Freedom ’90″
I might sound like a hater but Beyonce excessively tries hard at everything she does. Singing, performing, and everything else. It just doesn’t come natural to her. And, I’m sorry, but this commercial is hideous. It looks like someone used leftover bacon grease to rub on her body. Not sexy.
I was so distracted by waiting for her dress to actually slip off that left breast! Is that rated for tv??!!! Oh yeah, and I totally agree that the last line is quite cheesy
Boobs much?
I’m not feeling it. As pretty much everyone else said, it looks like a cheap ad to go along with a cheap perfume. I’ll sniff it, but I likely won’t be buying it.
Ugh, I am sooooo sick of this overexposed heifer. Go away please, just for a year.
The neckline of her dress is just like JWoww’s shirt… somehow it looks a bit classier on Beyonce.