Actors, musicians, models and more made their way out to the Plunge Bar at Gansevoort Park Avenue in NYC, NY last night for the official launch party for a new collection of Swatch watches. For the past few decades, Swatch has been producing stylish watches of varying inventive design and this month they have launched their latest creation … the New Gent Swatch watch. Here are some of the photos that were snapped on the red carpet at last night’s Swatch premiere event:
Twilight star Nikki Reed played host of last night’s event and like a good Swatch fan, she was spotted wearing more than one watch on each wrist. As you may know, I am a HUGE fan of Swatch watches (or should I say a BIG FAN of Swatch) and have been for many years. I was so excited when Swatch released their Color Code collection earlier this year … and this New Gent collection seems to be an extension of Swatch‘s love of color. I think it’s so cool that folks are loving and wearing Swatches again … and I understand these new Swatch watches are available in stores now or online HERE. Wee!