‘POP’ Magazine Releases An Alternate Britney Spears Coverphoto

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Yesterday we got our first look at living legend Britney Spears on the cover of the new issue of the British magazine POP. Today we get to see Britney on an alternate cover for POP magazine, which I understand is available for purchase now!

Normally reserved for the likes of Kate Moss, Agyness Deyn and front row figures firmly approved by the serious fashion set, the winter issue of the vibrantly quirky fashion glossy features Britney as seen through the eyes of Japanese artist Takashi Murakami and the lens of Todd Cole. Murakami has developed a reputation as the Japanese Andy Warhol, with his 2D, ‘Superflat’-style works exploring the notion of selling a product and creating exposure for a brand figure. By mass producing merchandise featuring elements of and characters from his creations, classically trained Murakami has crafted an empire that blurs the line between high and low brow art and has helped to redefine the contemporary Japanese art scene. As part of his quest to generate pieces that better reflect the Japanese zeitgeist, he has frequently returned to the theme of the country’s fascination with trying to eerily maintain an aura of innocence when it comes to mainstream pop culture figures. Cuteness/‘kawaii’ is king in Japan and appropriated, anthropomorphised motifs that continually appear in Murakami’s work include vividly coloured mushrooms, teddy bears and staring eyes. Yet in collaborating with Spears, the artist brings consumerism and fetishism crashing together in Technicolor with a parody of the doe eyed, naïve Manga girl. Posing in a Rodarte lace wedding dress, Spears sweetly gazes up at the camera from the front of one cover, mimicking the shot that appeared on her debut album cover. The picture is slightly blurred and over exposed, surrounding the star in a halo of light as she perches amongst dozens of white flowers. There is even a cartoon Starbucks cup (an ever-present fixture in candid pictures of the star) pasted alongside one inset frame. Kitsch? Most definitely. But sickeningly twee? Certainly not. Murakami is not seeking to present Britney as having emerged from the cocoon of her highly publicised conservatorship virginal and reborn. Whilst she appears undeniably beautiful and doll like, the effect is not one of mannequin level perfection; of a polished, airbrushed-within-an-inch-of-its-life editorial. Some have already commented on Spears’ apparent resemblance to a young Courtney Love in the cluttered cover shots, and although the bleached blonde hair may have something to do with it, the faded feminine tones and heavy mascara -rather than fluttering falsie- framed eyes add a kinderwhore-esque grungy edge to the Lolita façade … Overall, bravo to both Dasha Zhukova’s POP and Team Britney. In uniting for this shoot, Britney has not only bagged some fantastic fringe-fashion credibility, but together they’ve unexpectedly managed to fuse style relevancy (the seasons 1990s, grunge and lace trends featuring amongst most wanted designer pieces), artistic merit (as the subject fits perfectly with the artist’s inspirations, providing a new branch of social commentary) and a fresh approach to high end fashion spreads (by tapping into an aesthetic and personality that hasn’t been represented recently in the press).

I LOVE this so much!! I can’t wait to see more. Fortunately, our dear Britney is lookin’ out for us rabid fans. She updated her official Facebook profile with a new photo from this POP magazine photospread. Check it out, after the jump …

Morning People! Thought you guys might like this exclusive image from my POP mag shoot w/ @TakashiPom. Like? -Brit

I swear, I am loving every single thing about this collaboration between Britney and Takashi Murakami. It occurs to me that Murakami might be enlisted to collaborate further with Britney as she prepares to release her next album … he might even be asked to handle all of the album artwork. Now, before I get all ahead of myself, this is all conjecture on my part … but wouldn’t a holographic album cover shot by Takashi Murakami be amazing? LOVE. I am in TOTAL LOVE.

[Source, Source, Source]

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  • allison

    she looks super skinny in the first photo. I love them. i just wish i cared about her like I used to

  • CHASE

    I hope Britney goes in a different direction with her future album cover! My favorite Britney album cover is “In the Zone” but I wish her album covers and artwork would be on the same level as her music: amazing. Her album covers are generally pretty bland and weak. I like these photos and wouldn’t mind something like this on her next album, but they’re a bit cartoon-ish for me.

  • nicole

    @CHASE – your so right. they slack when it comes to the covers…and the artwork for the singles is worse.

  • I agree about her album covers, they are usuall pretty bland. But I kind of like to think that’s part of the “Britney Spears” package. The covers are sweet and simple, but the music is hot and heavy. I love her no matter what though!

  • mark

    LOVE this photo shoot so much! Britney + Murakami = AMAZI NG! Can’t wait to see what Ms. Spears has in store for us next!

  • Krissy

    In the fine print, I think it says the magazine features Hillary Clinton. Not what I was expecting!

  • Mike

    What I LOVE about Britney is that she is always one step ahead, she always leaves you guessing, and always leaves you wanting more. This spread is amazing and I really think that Britney and Takashi are a good mix and would love if he did some of the artwork for her new album.

  • iheartjaneausten

    I don’t mean to hate, but living legend, Trent? Really?

  • SantaBarbaraBabe

    Love, love, love it! :)

  • meli

    I LOVE it. I don’t understand people who don’t get the concept. It’s brilliant and daring. I feel sorry for them.

  • aldo

    Like ir or not britney is a HUGE pop culture icon, so this collabo with murakami is brilliant.
    She should do more gigs like this, it reminds us of that “THING” she has that set her appart from everyone else that made everybody love her.

  • XadaX

    I think that’s a Japanese Girl’s Body not hers, edited.

  • brenda

    It is a big deal to work with Murakami. He’s bigger in Japan than Britney. It’s a comeback, iconwise, for her.

  • rOXy

    I think XadaX nailed it. I was thinking her head in the first pic looked a little screwy. Something is just not right with the angle.

  • XadaX

    Yey someone notices! shout-out to rOXy.

  • I think Im the only one who thinks these pix look creepy

  • Presley

    I call drag queen!!! That does not look like Britney…..

  • Vanessa

    @miss_infamous…. I’m with ya, so don’t worry! hahaha

    IMO – These have the look that they were produced in a homemade studio and she doesn’t even seem very enthused.

  • Flo

    Amazing pics! I would love if the cover of her new album would be something like that.

  • nicole

    @miss infamous – your not the only one.

  • Alex

    @miss infamous, vanessa & nicole:
    Oh great!! I’m not the only one then… we can make a club :D I actually hate this photo shoot, all I can think of is a fake version of Britney from Japan lol it looks weird and creepy… I don’t like it at all… I expect Britney to be all hot and sexy and this looks nerdy and boring, I don’t know, I’m all up for being inventive but this was not the direction to go IMO.