Earlier this month Madonna and Macy’s launched the Material Girl juniors clothing line and today we learn that Maddy has been slapped with a lawsuit that claims she does NOT have the rights to market and sell a line of clothing under that moniker. A company called LA Triumph alleges that they have been selling a similar clothing line under the name Material Girl since 1997 … and they are demanding compensation for the product name infringement:
Madonna is being sued over the rights to use the “Material Girl” name for the trendy juniors clothing line that she designed with daughter Lourdes. Apparel manufacturer LA Triumph slapped the superstar with a lawsuit Thursday, claiming that it had been marketing clothes under the “Material Girl” brand since 1997. “Our client and its predecessor have been continually selling similar clothes in similar retail outlets at similar price points under their Material Girl brand since at least 1997 and Madonna and her newfound company do not have the right to trade in the same space under this brand,” said an attorney for the company in a statement, alleging that their client faces “a risk of being subsumed by Madonna’s profile, obvious worldwide notoriety” and massive marketing campaign. Madonna’s much-buzzed-about Material Girl collection, fronted by Gossip Girl star Taylor Momsen, launched at Macy’s earlier this month. Madonna has not yet commented.
Ouch! According to TMZ, LA Triumph is suing for all the profits Madonna has made thus far from selling her Material Girl clothing line. In cases like this, I would tend to think that Madonna would come out on top … but considering this other company has been selling clothes under the Material Girl name for over 10 years, I think they’ve got a really good case. My guess is that Madonna will find a way to settle with LA Triumph so that she will be able to market and sell her wares. On the other hand, Madonna‘s song Material Girl predates LA Triumph‘s Material Girl line by over 10 years as well … I wonder if that gives Maddy the upper hand. I guess we’ll have to wait and see … but my money is always on Madonna for the win.