Back in January we learned the horrid news that Jersey Shore castmember Jenni Jwoww Farley would be releasing her own fashion line and today we get to see the fruits of her labor. Jwoww unveiled her new line of clothing called Filthy Couture (natch) in Las Vegas, NV (double natch) and here is our first look at some of the pieces from her new line:
When looking at Jenni “J-Woww” Farley’s clothing line, you get the sense she had a very specific customer in mind: namely herself and her friends … The name of Farley’s line is “Filthy Couture,” so it’s not as if she’s trying to act like she’s competing with Chanel: these are party clothes, designed for clubbing and potentially eating ham in when you’re drunk and in a confessional booth on reality tv. The line sort of embodies why everyone loves Jersey Shore, and Snooki and JWoww in particular: it is unapologetic in its tackiness and embraces the ridiculous; gold embellishments, bright colors, deep cuts—the models are even smiling and wearing bright nail polish and bright lipstick. Everyone here looks like they want to go dancing. Whether or not it’s at an establishment you’d want to hit up is really your biz. Some of this stuff looks straight off the set of a Britney Spears video in 1999, right? Like Melissa Joan Hart should be dancing to “Crazy” in the background? Baby-doll dresses are a key element here, I guess. As are boobs, I’m thinking, because 98% of this collection seems to be designed with J-Woww’s particular body type in mind … And I don’t think this would have been out of place in a Motley Crue video from 1986. But I mean, please. Let’s stop acting like bringing back shoulder pads or any other heinous style from the 80s is any better … Everything is super-short and with a plunging neckline. If nothing else, the collection is cohesive … I’m not sure what the fashion world will say about her collection, but does it matter? She’s not trying to be Alexander Wang; she’s trying to be JWoww, and her clothes are just a reflection of who she is and what she sees as a market that needs to be catered to. I do wonder, however, if they’re machine washable. Gym, tanning, dry cleaners doesn’t have quite the same ring to it.
Ye gods, this stuff is atrocious … and yet, so fitting for someone of Jwoww‘s stature. While it may be true that serious stylistas with any modicum of taste would be caught dead wearing any of these pieces, there does seem to be population of Jwoww-like ladies out there who would prolly rock the hell out of this shizz (particularly the ladies who are trying to snag the guys who’d wear clothing from Mike The Situation Sorrentino‘s new clothing line). Yes, all of it is very fug … but I bet this stuff will do well with the folks out there who aspire to everything that Jwoww has achieved with her reality TV fame (yes, those folks exist). I guess they need to wear clothes too … right? What do y’all think? Do any of Jwoww‘s designs speak to you? If so, what do they say?