The ceaseless onslaught of celebrity fragrances continues to plague us as we learn that Jennifer Lopez is ready to release her 16th (!!!) celebrity fragrance onto the already over-saturated market. J. Lo’s latest offering will be called Love and Glamour … here is the first promo photo for the smell:
Lights, Camera, Passion! Jennifer Lopez dominates the fragrance counter once again as she releases her 16th fragrance this Fall 2010 aimed toward vintage Hollywood glamour. Designed to be “a modern expression of femininity,” JLo introduces Love and Glamour perfume for women! This careful blend of fruit and exotic blossoms address red carpet allure as it blends decadently with sensual musk. Having one of the highest selling celebrity fragrance lines, her fragrances are staged to sell for a whopping $150 million this year alone. Lopez says, “I am very competitive, but I don’t look at it [as a competition]. I’ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top. I really don’t worry about other people, because I’m in competition with myself.” She added, “I feel like a lot of people get into it just for money — it’s like, ‘Here, I can create another business.’ For me, whenever I get involved with something, I get really involved. Every business that I do get involved with is something that is super close to my heart.” Love and Glamours sexy top notes begin with delicious Italian mandarin, guava and nectarine pulp that fall into a breathtaking heart of water lily, coconut orchid, jasmine petals and orange flower absolute. Its dry down entails sandalwood, amber and sensual musk which exhibit a traditional smell, one that captures the invigorating heart of Jennifer Lopez herself. “I drive [Coty] a little bit crazy because it’s always not signature enough,” says the actress/singer. “I go back and say things like, ‘Can we push the sandalwood a little bit more, can we make a tiny bit more sexy?’ To translate that into actual chemistry is a difficult thing. Then they go back and say, ‘What does she mean by sexy?’ And I’m like, ‘You know if you [take] that little piece that smells a little bit like wood but has a little bit of musk? But I just want you to add a little bit of sweetness. Can you do that for me?’ And then I think we are in the right direction. And then they come with one or two variations and I say, ‘No, that’s not it.’ It’s a long process.”
Top: Italian Mandarin, Guava, Nectarine Pulp
Middle: Jasmine Petals, Water Lily, Coconut Orchid, Orange Flower Absolute
Bottom: Sandalwood, Amber, Musk
JLo’s Love and Glamour will be available this Fall in a lovely eau de parfum spray. It’s bottle design represents “a woman in an evening gown attending a glamorous red carpet event.” Jennifer Lopez is, and always has been, the advertising face for her own campaigns. This time, she’s all dolled up, displaying the rare golden age of 1940’s Hollywood glamour. The Jennifer Lopez complete fragrance collection includes Glow, Glow After Dark, Blue Glow, Glow Sunkissed, Deseo for men and women, Deseo Forever, Live, Live Luxe, Live Platinum, Love at First Glow, Miami Glow, My Glow, and Still.
Damn … 16 smells. I thought Paris Hilton was bad with her 10 fragrances but … yeah, J. Lo takes the cake. I can’t really speak to how any of J. Lo’s many odors smell but she must be doing something right if she’s up to #16. Does Love and Glamour sound like something YOU’D like to smell like?